The Attraction Marks its Anniversary with New Exhibits, a Special Ticket Offer and More.
The World of Coca-Cola turns 25 this year, but the “Home of Happiness” has already received its gift: being able to share happiness with more than 23 million guests who have walked through its doors. The attraction is celebrating this milestone and its role in downtown Atlanta’s revitalisation by offering a special anniversary promotion; opening a new exhibit in the Pop Culture gallery, Kiss the Past Hello; honouring the Coca-Cola bottle that started it all with a special exhibit, ticket offer; and inviting guests to “Share a Coke”.
The Home of Happiness is inviting everyone to enjoy a special anniversary offer for the U.S. Memorial Day weekend. Guests can enjoy two general admission tickets for a special price, a savings of 20 percent. These specially priced tickets can be purchased at walk-up ticket windows beginning at 9 a.m. on May 24. The tickets will not be available online, and will only be valid for admission Sunday.
Kiss the Past Hello: Celebrating 100 Years of an American Icon
The World of Coca-Cola isn’t the only one celebrating a milestone. This year also marks the 100th anniversary of the iconic Coca-Cola contour bottle. In recognition of this milestone, Coca-Cola Design invited creative minds from around the world to recreate iconic Coca-Cola artwork from the last 100 years. Now the attraction is sharing the anniversary love and featuring artwork chosen from those submissions in a new exhibit in the Pop Culture gallery, Kiss the Past Hello. This special exhibit will be open through May 2016.
“The World of Coca-Cola celebrates Coca-Cola year-round, so it’s special that we get to share a milestone along with the iconic bottle that started it all,” said Russell Jacobs, General Manager of Retail and Attractions for The Coca-Cola Company.
More on the Bottle That Started It All
Kiss the Past Hello isn’t just a new exhibit at the World of Coca-Cola. It is also the title of a new collectible coffee table book from Assouline Publishing. The book commemorates 100 years of the Coca-Cola bottle’s influence on art and popular culture and is available in The Coca-Cola Store at the attraction.
World of Coca-Cola guests can learn even more about the iconic contour bottle in 100 Years of the Coca-Cola Bottle – A Global Celebration, a special exhibit that recently opened in the attraction’s central atrium. The exhibit features more than 50 Coca-Cola art bottles from around the world, each one capturing a distinctive aspect of its home country’s culture and traditions.
Those interested in learning more about the contour bottle can also take advantage of a special offer to visit the High Museum’s exhibit The Coca-Cola Bottle: An American Icon at 100. Both attractions are offering a bounce-back promotion, so anyone with a ticket to the World of Coca-Cola or High Museum can receive $3 off general admission to the other attraction. The offer is available May 24 through June 19 at walk-up ticket windows only.
Share a Coke and Cheers to 25
The celebration doesn’t end the weekend of the attraction’s anniversary. World of Coca-Cola guests also can plan to celebrate the anniversary with the Share a Coke program. Back by popular demand, Coca-Cola is swapping out its iconic logo on Coca-Cola, Diet Coke and Coke Zero packaging for 1,000 of the most popular names in the country. In honour of the attraction’s anniversary, those who want to personalise their own mini-cans and enjoy music, entertainment and a selfie photo station may visit the Share a Coke experiential tour at Pemberton Place Friday, May 29 through Sunday, May 31. The full Share a Coke schedule can be found at www.shareacoke.com.
25 Years of Calling Atlanta Home
The World of Coca-Cola was established in 1990 at Underground Atlanta and moved to Pemberton Place in 2007. Guests come from more than 75 countries, all U.S. states and the District of Columbia each month.
“We are so proud to call Atlanta home for 25 years, create moments of happiness for millions of guests and bolster tourism in Atlanta,” said Jacobs. The attraction has positively impacted the tourism industry in its hometown city and state, with a $28.9 million total annual impact on Atlanta’s economy and an annual impact on Georgia’s economy of $35.8 million.
“The World of Coca-Cola is a true Atlanta icon, drawing visitors from all over the globe,” said William Pate, President and CEO of the Atlanta Convention and Visitors Bureau. “We congratulate the World of Coca-Cola on its 25th anniversary and look forward to celebrating many more.”
For additional information about the World of Coca-Cola’s anniversary, including the special offer, please visit www.WorldofCoca-Cola.com and follow #WorldofCocaCola25 on social media. For a timeline of the attraction’s 25-year history, click here.
Coca-Cola is a winner of the World Branding Awards 2014-2015.