Café Amazon, one of Thailand’s most iconic coffee brands, is accelerating its global ambitions with a bold expansion strategy. Operated by PTT Oil and Retail Business Public Company Limited (OR), the chain has evolved from a humble roadside café within PTT Stations into one of Asia’s largest coffee empires, now boasting over 5,000 outlets worldwide. With each new market, Café Amazon brings its signature blend of Thai hospitality, sustainability, and community-driven values to the global stage.
Munchy’s, Malaysia’s beloved biscuit brand, has taken a bold leap into the crisp snack category by launching its latest innovation: Oat Krunch Oat & Grain Crisps.
Toblerone has launched a new global campaign, “Chocolate Like Nobody’s Watching”, to speak directly to those who crave authentic experiences and reject the pressure to conform. This unique campaign not only celebrates the joy of chocolate but also encourages individuals to embrace their true selves, one bite at a time, in a way that no other chocolate campaign has done before.
When rebrands go wrong, the internet reacts. Explore 5 brand overhauls that sparked major backlash, revealing the risks of brand evolution in the digital age.
SNICKERS has unveiled a unique addition to everyone’s Easter basket: SNICKERS Eggs. Now with a new recipe packed with even more of the goodness fans adore, this seasonal delight features a delectable blend of milk chocolate, irresistible caramel filling, roasted peanuts and smooth nougat — all in a charming Easter Egg shape.
Acure has unveiled a brand refresh that reinforces its commitment to proven formulas, high-quality ingredients, and accessible price points. According to the official statement, this refresh aims to empower consumers to make informed, results-driven choices for their skin, hair, and the planet.
LAGOS, the fine jewellery brand known for its signature Caviar designs, delivered diamond-encrusted drama to the navy carpet at the 31st Annual Screen Actors Guild Awards. Actors Danielle Deadwyler, Luke Newton and Lilly Singh dazzled in bold LAGOS looks, including statement earrings and unexpected details that took centre stage on the nominees and red-carpet host.
