Pepe Jeans London AW23’s second campaign “London After Hours” is just around the corner. But to further raise its hype, this London-based brand stars Rita Ora in the next sequel of the “I Love London” campaign.
This UK-founded denim celebrates its 50 years in the fashion industry with its “I Love London” campaign. However, with the next installment of this campaign “London After Hours,” the brand focuses more on capturing “the essence of the city’s nightlife.” Hence, this denim brand’s second campaign sets to showcase the energetic vibe that wanders around the dark streets of London.
Moreover, this Pepe Jeans AW23 special edition was shot in the sophisticated environment of the London members club “Upstairs at Langan’s.”
Rita X Pepe Jeans; Exhibiting Sparkling Spirit of the London
As Rita Ora embodies the spirit of London’s nights, Pepe Jeans opts for some dazzling apparel.
British Vogue Fashion Director Julia Sarr-Jarmois, styled Rita Ora in this sparkling attire. Moreover, Dan Jackson captured these glamourous shots through the eyes of his lens under the creative direction of Lee Swillingham and Stuart Spalding from Suburbia.
This engaging campaign starring Rita Ora portrays some memorable Holiday Edit’s standout pieces. From its featured look with an allover sequinned shirt and dazzling crop top paired with sleek satin pants to the denim jacket having a sparkling treatment with rhinestone pants, Rita Ora has definitely thrown some high fashion looks.
Also, Rita Ora has dropped multiple looks, fusing classic denim with popular silhouettes. In one of the shoots, this glamorous collaboration visualized Rita Ora in a rusty all-over sequined top. While keeping modern style in focus, in another glam-oriented shoot, this British singer wore a long slit black gown, dazzled with white stones all over it. In a nutshell, all of Rita Ora’s looks were breathtaking and sparkly satisfying.
Further, this Pepe Jeans AW23 Holiday Edit will feature Rita Ora’s recent track ‘Don’t Think Twice’ from her latest album ‘You & I’.
Also, this high-street fashion collection has been pre-launched at zalando.com on 24 October. However, its full launch was on 27 October.
