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The face of the Dior Men Spring 2024 collection has finally been revealed, and it’s none other than our South Korean pop sensation, BTS Jimin. So, everyone gets up, as the Jimin Dior series has already dropped its most diverse looks on October 10.
It is no surprise that BTS‘s main dancer, Jimin, has become the face of this massive campaign. Undoubtedly, the explosive success of Jimin can tap any big fashion label into this K-pop idol international reach.
Moreover, it’s not the first time that BTS members have collaborated with international brands. Over the years, BTS’ name has been attached to major labels, including Louis Vuitton, Hyundai, Samsonite, Puma, and FILA.
Dior Men Focuses More on Something Most Likely Neglected
Like the Dior Women collection, its men’s series also steers the focus on practicality and comfort which is usually neglected. Instead of choosing a rigid architectural structure, this luxury French brand pictures Jimin in a quaint countryside view.
While featuring Dior Men’s signature style, the brand captures striking photos, from being amidst the forest setting to producing monochromatic photos in sleek suits. Alasdair McLellan, a celebrated British photographer, photographed this K-pop idol, infusing Jimin’s personal style in this luxury menswear fashion.
The Dior x BTS Jimin collection showcases different visuals along with stylish preppy attire. One of its shoots portrays Jimin in a pale blue turtleneck sweater with the Diamond CD rhomboid motif. While referring to the charm of rustic romanticism, the Dior Men reflects a balance between modern design and traditional fashion elements.
Following this, one can see Dior’s global brand ambassador in contrasting shades. For instance, the vibrant shade collection comprises bright blue, hot pink, and highlighter yellow. On the other hand, neutral pieces include black, beige, and navy.
Moreover, in this sun-lit campaign, Dior revitalizes motifs and styles. As a result, its CD Diamond finds its way into the rhomboid category, while the Dior Oblique Motif settles swiftly at Dior bag, sneakers, and scarf.
While still holding the natural breeze of the spring season, the Dior Men Spring 2024 collection attempts to portray classic and preppy silhouettes. This way, the brand’s creative director, Kim Jones, softened the clothing structure, while enhancing comfort and functionality.
