luxury cars Archives | World Branding Forum

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MullenLowe Singapore looked to break the rules of traditional automotive marketing, treating it more like a work of art or fashion design MullenLowe Singapore has...

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Campaigns Featured Marketing News

Lexus Keeps the Light Alive in the launch of its latest convertible

Eliza Jane

August 4, 2020

Lexus's national marketing campaign launches the first-ever LC 500 Convertible Lexus has unveiled a new marketing campaign to launch its first convertible in almost five...

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Branding Featured News

Lexus launches Culinary Perspectives, its first global digital cookbook

Olivia Pearce

July 23, 2020July 23, 2020

Lexus launches Culinary Perspectives, as part of its social media-driven programme, Lexus Creates Lexus launches Culinary Perspectives, its first global digital cookbook. In its first...

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Branding Featured News

Lexus UK releases a 12-minute ‘The Power of Two’ interactive film

Olivia Pearce

July 21, 2020

Lexus UK's film features Seb Coe, President of World Athletics and Olympic hopeful Alex Haydock-Wilson Lexus UK has released a new film, The Power of...

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Branding Featured News Technology

Lexus launches Lexus AR Play to virtually unveil the new 2021 IS

Thomas Ng

June 16, 2020

Lexus AR Play app allows users to preview the vehicle in an interactive way To virtually unveil the new 2021 IS, luxury car brand, Lexus...

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Mercedes-Benz launches its first ” Let’s talk Mercedes” podcast

Thomas Ng

June 1, 2020

The new podcast offers background stories from the world of Mercedes-Benz Luxury car brand and winner of the World Branding Awards, Mercedes-Benz has launched its "Let's...

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Advertising Featured News

Ferrari and Claude Lelouch spreads optimism in “Le Grand Rendez-Vous”

Joshua Hughes

May 29, 2020May 29, 2020

Claude Lelouch’s short film starring the Ferrari SF90 Stradale and Charles Leclerc to premiere on 13 June French director Claude Lelouch shot his short film,...

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Branding Design Featured News Technology

Jaguar powers extraordinary stories with Sky Documentaries

Eliza Jane

May 28, 2020

Jaguar launches a series of 15-second films that ‘bookend’ Sky Documentaries programmes Jaguar UK has partnered with Sky Media for the launch of Sky Documentaries,...

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Branding Featured News

MINI appoints Anomaly London as its new creative and digital agency

Eliza Jane

May 20, 2020

MINI appoints Anomaly London to drive its international product and brand approach The British premium automobile brand MINI will be working together with a new...

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Porsche launches latest digital service “Porsche Track Your Dream”

Thomas Ng

May 19, 2020

Porsche Track Your Dream allows customers to track their dream car from production to delivery Most people are familiar with tracking a package in the...

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Branding Featured News

Lexus Lifts LC Coupe with Convertible Concept

Olivia Pearce

January 11, 2019January 29, 2019

The Lexus open-top idea marks the future direction of its LC flagship, while the dynamic design positions it as a halo for the entire brand....

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Advertising Featured News Videos

Lincoln Continental Strikes a ‘Cord’ with Gary Clark Jr.

Joshua Hughes

February 9, 2017February 9, 2017

The Lincoln Motor Company has inked a deal with blues artiste, Gary Clark Jr., to star in a commercial spotlighting the 2017 Continental. The Lincoln...