Publicitas Rolls Out Video and Mobile Formats

With 125 years in the business, the firm will use the launch to continue empowering clients to remain at the forefront of advertising technology

International media and advertising services company, Publicitas, has activated the global launch of its proprietary video and mobile advertising platforms, with both the brand new formats aimed at driving advertising growth in worldwide markets.

These said capabilities combined with the network’s access to quality global audiences, provide premium international advertisers with a one-stop marketing solution which effectively reaches their best prospects across all touch points, and throughout the day.

Publicitas Video is an InPage format that loads seamlessly in content to offering an out-stream native format with unique interactive post view opportunities. Meanwhile, Publicitas Mobile is a creative and immersive solution in the now vital element of the media mix.

Specifically designed to be unobtrusive but highly engaging, the aforementioned exclusive mobile formats offer both in-app and mobile web opportunities. With both products, publisher and advertiser dashboards are offered to simplify performance management and the tracking metrics of campaigns so as to provide full transparency.