News Archives | World Branding Forum

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The British star is set to feature in a series of upcoming advertising campaigns for the globally-positioned Rimmel London. Rimmel London has introduced a new...

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Marketing News

Coca-Cola Uncaps Female Entrepreneurship with 5by20

Anisha Kapoor

April 13, 2016April 22, 2016

The 5by20 initiative by Coca-Cola has reached a total of more than 1.2 million female entrepreneurs across 60 countries since its 2010 launch. Coca-Cola has...

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Branding Featured News

British Airways Lifts Off with San Jose Launch Promo

Olivia Pearce

April 12, 2016April 12, 2016

In conjunction with the San Jose push, the airline’s customers stand to return tickets for two to the aforementioned destination. British Airways has kick-started a...

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Advertising Featured News Videos

HelloFlo Tackles Spotting with Sisterly Help

Deborah Joy Peter

April 12, 2016April 12, 2016

Titled A Visit from Aunt Flo, the HelloFlo commercial addresses the highs and lows of menstruation using a comical character. HelloFlo has rolled out an...

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Advertising Featured News Videos

Cracker Barrel Cheese Scores Flavour with Mac

Joshua Hughes

April 12, 2016April 12, 2016

The advertising push for the brand’s Cracker Barrel Macaroni & Cheese entails television, digital, social, and in-store components. Cracker Barrel, under Kraft Heinz, has rolled...

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Featured Marketing News

Lysol Finds a Hero in Larter as Brand Ambassador

Thomas Ng

April 12, 2016April 12, 2016

The actress has signed on as spokesperson for Lysol Disinfectant Spray and will represent the brand in a nationwide campaign. Lysol, an RB brand, is...

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Branding Campaigns Featured News Videos

Chrysler Reinvents Minivan with Pacifica Push

Olivia Pearce

April 11, 2016April 11, 2016

Key executions for the Pacifica include a series of 30-second television and online spots including Brand Dad, Tennis, One on One Time, and more. Chrysler...

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Featured Marketing News

Wayfair Hits Homerun with Outdoor Menu Expansion

Deborah Joy Peter

April 11, 2016April 11, 2016

The brand’s first outdoor print catalogue has made its way into homes and features an assortment of furnishings and décor. Online home furnishings giant, Wayfair,...

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Advertising Industry News

Cannes Lions Innovations Names Tamhane to Jury

Joshua Hughes

April 11, 2016April 11, 2016

Gain Theory’s London-based WW COO and EMEA Chief Executive Officer, Manjiry Tamhane has been selected to the Creative Data jury. Cannes Lions Innovation, the specialist event...

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News Public Relations

Cohn & Wolfe Appoints Paul Baeyaert MD for Paris

Anisha Kapoor

April 11, 2016April 11, 2016

PR veteran, Paul Baeyaert, will leverage his extensive market leadership experience to evolve and expand the agency’s offering. Global communications firm, Cohn & Wolfe, has appointed Paul...

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Branding Campaigns Featured News

Hawes & Curtis Tailors Heritage to Summer Style

Olivia Pearce

April 8, 2016April 15, 2016

British tailor, Hawes & Curtis, has rolled a campaign to support the debut of its upcoming summer collections. Heritage-led, the branding push launches digitally on...

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Advertising Featured News Videos

Mytyres.co.uk Meets Tyre-Changing Season with Deal

Joshua Hughes

April 8, 2016April 23, 2016

Orders via Mytyres.co.uk can be delivered to a customer’s preferred address or to one of more than 2,000 partner fitting stations UK-wide. Mytyres.co.uk, Europe’s largest online...