The marketing landscape is constantly evolving, and staying ahead of the curve is crucial for businesses of all sizes. Here are five key trends to watch in 2025:
Forget Birkin; embrace the FRAKTA! IKEA’s “Hus of FRAKTA” pops up on Oxford Street pays homage to the iconic blue bag (probably the only one you can afford) that sits amongst high-end brands, celebrating its unexpected reign as a global icon.
Introducing ‘Home for the Pawlidays’ videos, a unique streaming experience created by PetSmart to cheer pets up when their pet parents cannot be nearby. These videos, one for cats and one for dogs. It features pets in festive attire engaging in pet-favourite activities, all designed to entertain and comfort pets during the holiday season.
QVC®, a world leader in live shoppable entertainment, announced the launch of award-winning singer-songwriter, entrepreneur and activist John Legend’s Loved01.
Aesop, the Australian luxury skin, hair and body care brand, has opened its first-ever shop in Suzhou, Jiangsu. Aesop’s Shenzhen store is a futuristic ode to avant-garde architecture of the 1960s and 1970s.
Topgolf and Topgolf Callaway Brands Corp have launched the golf equipment website, Topgolf Shop, geared toward providing beginners and off-course players with a simple way to purchase entry-level golf equipment.
Salinda Resort Phu Quoc Island in Vietnam is more than just a tropical escape—it’s a romantic sanctuary. Nestled amidst serene surroundings, this boutique resort is known for its intimate ambience and personalised service.
The Lumistella Company, home to the world’s greatest Christmas brands, will unveil an exciting expansion of holiday experiences across the UK at this year’s Brand Licensing Europe.
What is your favourite Beetlejuice collaboration? Here, we pick the top 7 Beetlejuice collaborations for the ultimate spooky season experience.
Hookle, a pioneer in innovative social media AI solutions, has introduced a comprehensive AI-driven social media app designed to simplify and democratise marketing for micro businesses.
Nostalgia, a sentiment that evokes a longing for the past, has become a powerful marketing tool. In this article, we elaborate on this timeless marketing tool and the strategies to harness it for effective branding.
IKEA’s global pyjama party, a celebration of sleep and community, has successfully made its way to China. Initially launched in Sweden and breaking a World Record, this event is now making its mark in the Chinese market.
