In a world where consumers are increasingly mindful of the ethical implications of their choices, purpose-driven branding has emerged as a powerful strategy for companies seeking to build deeper connections with their audiences. By aligning their brand with social causes and values, businesses are not only meeting consumer expectations but also enhancing loyalty and trust.
When rebrands go wrong, the internet reacts. Explore 5 brand overhauls that sparked major backlash, revealing the risks of brand evolution in the digital age.
SNICKERS has unveiled a unique addition to everyone’s Easter basket: SNICKERS Eggs. Now with a new recipe packed with even more of the goodness fans adore, this seasonal delight features a delectable blend of milk chocolate, irresistible caramel filling, roasted peanuts and smooth nougat — all in a charming Easter Egg shape.
COSRX, a renowned Korean skincare brand, has recently achieved significant recognition on Amazon’s platforms in the United States and Australia. The brand’s Advanced Snail 96 Mucin Power Essence has emerged as a standout product, securing top positions in beauty rankings and earning approval from consumers worldwide.
Target is making bedtime magical with new Disney and Marvel collections by Pillowfort. Featuring over 50 items, these collections blend beloved characters with Pillowfort’s signature design, creating bedrooms where kids can dream of heroic adventures and royal splendour.
Le Monde Gourmand has officially arrived in the UK, launching at LOOKFANTASTIC.com, Europe’s leading online premium beauty retailer. Prepare to be enchanted by their delectable array of perfumes; from the iconic Crème Vanille to the tantalising scents of their latest collections, UK consumers are about to experience the magic that has captivated hearts (and noses) across the globe.
HEARTS ON FIRE, the international jewellery brand known for the unparalleled sparkle of its diamonds, announced its debut at New York City’s iconic Bergdorf Goodman.
GODIVA, a global leader in premium chocolate, has revealed its 2025 Valentine’s Day Collection as part of its Love, GODIVA campaign. Each masterfully crafted piece embodies the passion, unparalleled artistry, and devotion to quality that has made GODIVA a global symbol of luxury and love for generations.
Veteran marketer and international keynote speaker Veronica Romney has released her first book, Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What You Sell). This groundbreaking book introduces a revolutionary four-step framework, The Identity Code™, to transform how businesses engage, stand out in saturated markets, and create a legendary brand.
Häagen-Dazs® has revealed six new flavours to its growing lineup of ice cream snacking innovations, further establishing the brand as a category leader and innovator in premium ice cream snacking.
The marketing landscape is constantly evolving, and staying ahead of the curve is crucial for businesses of all sizes. Here are five key trends to watch in 2025:
Forget Birkin; embrace the FRAKTA! IKEA’s “Hus of FRAKTA” pops up on Oxford Street pays homage to the iconic blue bag (probably the only one you can afford) that sits amongst high-end brands, celebrating its unexpected reign as a global icon.
