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Veteran marketer and international keynote speaker Veronica Romney has released her first book, Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What You Sell). This groundbreaking book introduces a revolutionary four-step framework, The Identity Code™, to transform how businesses engage, stand out in saturated markets, and create a legendary brand. Unlike other marketing books, Identity Marketing speaks directly to today’s discerning consumers’ deeper identities and aspirations, offering a unique approach to brand building.
Transform Your Brand: The Identity-Driven Approach to Success
This new book arrives as post-pandemic economic uncertainty and growing social division dramatically change how people buy. Distrust is now the dominant factor. At the same time, traditional marketing methods—like creating fake urgency or using fear-based tactics that only focus on product features and benefits, instead of connecting with customers on a deeper level—are becoming less and less effective.
Romney’s book offers a timely solution for businesses seeking to adapt to today’s discerning customers, who are increasingly overwhelmed and resistant to traditional pitch-forward sales approaches.
Veronica Romney, said, “Culture has changed, but the majority of marketing hasn’t. Buyers are no longer responding to manipulative marketing tactics. They want to feel seen and connected to the brands they support.” She added, “This book is about exploring what could be possible if instead of more “buy this,” we invite our customers to ‘be this.'”
In her book, Romney shares real case studies from brands as big as Harley-Davidson, Taylor Swift, Barbie and from emerging brands (including one with a $15/hr intern who amassed a 500k following on Instagram in less than 60 days!) that have built iconic followings by tapping into identity-driven marketing and leveraging the psychology of identity.
The Identity Code™ Framework
The book introduces Romney’s 4-step Identity Code™ framework, which equips businesses of all sizes, no matter what they sell or the size of their budget, to:
- Find a marketable identity that resonates with customers’ identity.
- Prove the identity’s appeal through low-cost testing and feedback.
- Name the identity to solidify cultural and emotional relevance.
- Dress the identity to personify the brand and elevate its market presence.
Veronica Romney, a marketing expert with nearly 20 years of experience working with brands like Tony Robbins, Dean Graziosi, and bossbabe, has authored Identity Marketing, a blueprint for building enduring brand loyalty and relevance in 2025 and beyond. As a dynamic speaker and strategist, Romney has a proven track record of helping businesses navigate competitive landscapes by aligning their marketing with evolving consumer expectations. The book provides actionable insights and strategies, empowering marketers, entrepreneurs, and business leaders to create brands that drive loyalty and cultural impact, even in competitive or challenging markets.
To learn more or order your copy, visit identitymarketingbook.com.
