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HEARTS ON FIRE, the international jewellery brand known for the unparalleled sparkle of its diamonds, announced its debut at New York City’s iconic Bergdorf Goodman.

Bergdorf Goodman, New York City. Image source: Hearts On Fire
Bergdorf Goodman New York City Image source Hearts On Fire

HEARTS ON FIRE Finds its Home at Bergdorf Goodman

From February 11 through February 25, 2025, this historic fashion landmark will host an exclusive preview of Hearts On Fire’s newest collection, Inside Out, for a limited time ahead of its nationwide release in April 2025. 

New statement pieces from Hearts On Fire’s Barre collection, including a Barre Diamond Collar necklace and coordinating Barre Diamond Pavé Bracelet, will also be pre-launched exclusively at the store.

Hearts On Fire Barre Necklace. Image source: Hearts On Fire
Hearts On Fire Barre Necklace Image source Hearts On Fire

Rita Maltez, Global President of Hearts On Fire, said, “We are excited to debut Hearts On Fire at the historic Bergdorf Goodman landmark store in New York. Following our global rebrand last year, we continue to evolve our luxury retail network and reach new audiences with the brilliance, sparkle and sheer beauty of our diamonds.”

Since 1901, Bergdorf Goodman has represented the pinnacle of style, service and modern luxury. A curated assortment from Hearts On Fire’s collections will be showcased in the iconic building’s Jewellery Salon on the 1st floor.

HEARTS ON FIRE: Illuminating Modern Style

Barre Collection. Image source: Hearts On Fire
Barre Collection Image source Hearts On Fire

HEARTS ON FIRE® is a modern diamond jewellery brand renowned for the beauty of its signature-cut diamonds. Since 1996, HEARTS ON FIRE® has set the highest standards of quality and cut to transform nature’s gifts into diamonds of incomparable brilliance. With an unwavering commitment to craftsmanship, innovation, and creativity, HEARTS ON FIRE® jewellery is designed to bring joy to every moment.

The brand is part of the Chow Tai Fook Jewellery Group, which acquired the company in 2014 and is sold through HEARTS ON FIRE® boutiques, official website and in 680 jeweller locations worldwide. For more information, visit heartsonfire.com.

Two Icons of Luxury Unite

This strategic partnership places Hearts on Fire’s exquisite jewellery within Bergdorf’s luxurious and prestigious environment, exposing the brand to a discerning clientele seeking high-end pieces.  The debut likely boosts brand visibility and reinforces Hearts on Fire’s position within the luxury market while offering Bergdorf Goodman customers access to the brand’s signature brilliance and craftsmanship.

Hearts On Fire jewelry display at Bergdorf Goodman, first floor Jewelry Salon. Image source: Hearts On Fire
Hearts On Fire jewellery display at Bergdorf Goodman first floor Jewelry Salon Image source Hearts On Fire

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