General Archives | World Branding Forum

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With the imminent arrival of the Year of the Dragon, global luxury and premium brands are strategically embracing the spirit of the Lunar New Year....

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Branding Campaigns General News

BLACKPINK’s Jisoo Radiates Elegance as the Latest Face of Alo Yoga

Nurul Rustam

January 19, 2024January 20, 2024

Jisoo from BLACKPINK is expanding her presence in the fashion industry by becoming the face of Alo Yoga's upcoming spring 2024 collection, marking a new...

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Featured General Industry News

PureHealth Completes Acquisition of UK’s Largest Private Healthcare Group

Jordan

January 19, 2024June 3, 2024

PureHealth, the Middle East’s healthcare group announced the company has completed its strategic acquisition of Circle Health Group.

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Advertising General News

SheaMoisture Releases Its First-Ever Deodorant Collection

Nurul Rustam

January 18, 2024

SheaMoisture, a beauty and personal care company, has introduced its first-ever deodorant line designed specifically for rich melanin skin and certified by Black dermatologists and...

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Entertainment General

Gordon Ramsay’s Show ‘Idiot Sandwich’ is Now on YouTube

Jordan

January 18, 2024February 2, 2024

Inspired by his famous catchphrase, Gordon Ramsay has released Idiot Sandwich show featuring TikTok and YouTube influencers. From a Viral Meme to a YouTube Series A...

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Branding Campaigns Featured General News

Cav Empt Unveils a Dystopian Vision in Their SS24 Collection Return

Maheen Fatima

January 18, 2024

Cav Empt, the innovative fashion label helmed by design maestros Sk8thing and Toby Feltwell, marked its 13th year with its Spring/Summer 2024 collection unveiling. Renowned...

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Branding Featured General News

Gentle Monster Welcomes 2024 with Sweet “Gentle Jelly” Eyewear

Maheen Fatima

January 17, 2024

Gentle Monster Glasses is unveiling its inaugural eyewear collection for 2024. With this sparkling new, the brand announces its "Gentle Jelly" series. Primarily, it’s a...

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General News

Ben & Jerry’s Introduces Non-Dairy Ice Cream Made from Oat Milk

Jordan

January 17, 2024January 17, 2024

Ben & Jerry's has launched a new delicious non-dairy recipe made from oat milk for its vegan lineup. The smooth, decadent oat-based formula is set...

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Advertising General News

Boots Sparks Romance in ITV2’s Love Island All Stars Series

Nurul Rustam

January 16, 2024

Boots is reunited with ITV2's Love Island for the first-ever All Stars series as the show's official beauty partner. Boots will exclusively fill the villa...

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Advertising Branding Campaigns General News

Valentino Unveils a New Menswear Campaign with SUGA of BTS

Jordan

January 12, 2024May 1, 2024

Valentino has unveiled K-Pop superstar, SUGA of BTS as the new face of the maison’s latest menswear campaign, Valentino The Narratives.

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Branding General

4 Ways to Strengthen Your Vegan Brand in Today’s Market

Jordan

January 11, 2024January 11, 2024

The vegan industry is no longer a niche market; it's no longer reserved for animal rights activists or considered to be for some elite groups....

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Advertising General

FitFlop Establishes Its Largest Middle Eastern Store

Nurul Rustam

January 11, 2024January 11, 2024

FitFlop, a UK-based ergonomic and wellness footwear business, is expanding internationally in key strategic regions with the inauguration of its largest retail location in the...