Boots is reunited with ITV2’s Love Island for the first-ever All Stars series as the show’s official beauty partner. Boots will exclusively fill the villa with over 2,000 beauty products spanning 15 categories, from fragrances to cosmetics, skincare and grooming, suncare to haircare. This collaboration could enhance the overall beauty and grooming experiences of the Love Island contestants, adding an extra element to the show’s glam and lifestyle aspects.
While on the program, lucky islanders will have access to over 90 of the trendiest beauty products, including recent additions to the Boots beauty lineup, such as viral hit Bubble skincare, new premium and professional haircare brands such as Ouai, Wella Professional, Redken, and Drybar.
In the upcoming series, Love Island on ITV2 is bringing back beloved brands from previous seasons. Favourites like No7, Sol de Janeiro, Soap & Glory, Gillette, Philips, Liz Earle, Dyson, and Rimmel are set to make a glamorous return to the villa. It’s a reunion of fan-favourite brands, adding a touch of familiarity and luxury to the Love Island experience.
Apart from that, Boots will continue to support the exclusive beauty collaboration with the continuation of its successful marketing campaign “Find the Ones”. The campaign helps customers discover the products they will be seeing on the show for themselves with easy ways to shop. It also features a dedicated Love Island hub on boots.com. and exclusive content across advertising and social media channels.
Peter Markey, Boots Chief Marketing Officer shared: “We are so pleased that we are able to help Islanders with all of their beauty needs for another Love Island series and we look forward to seeing how they use the brands on offer to create their iconic looks throughout the show”.
Apart from that, “Boots continues to add new and on-trend brands to its beauty line up and we’re delighted that we have been able to fill the villa with some of these latest launches, along with customer-favourite brands such as Sol de Janiero, No7 and Dyson”, he added.
Bhavit Chandrani, ITV Director of Creative & Digital Partnerships said: “We’re so excited to be continuing our long-running Love Island partnership with Boots for the very first All Stars series. Boots bring the best in beauty to the villa every time and the show provides the perfect product showcase with everything the Islanders need.”
The first episode of ITV2 Love Island All Stars is due to air on Monday 15th January 2024.