Branding Archives | World Branding Forum

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The highly-anticipated New York Fashion Week signals the end of a four-year hiatus for American heritage brand Ralph Lauren. To say that Ralph Lauren's return to...

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Advertising Branding Campaigns News

Fiat Begins ‘Operation No Grey’ in Campaign Video

Ashley Ooi

July 17, 2023July 17, 2023

Italian automobile brand Fiat is saying goodbye to its grey cars in true Italian fashion, painting the town orange and bright. In its latest Operation...

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Branding Campaigns News Press Release Public Relations

Open Launches New Campaign for Hard Rock Cafe, Featuring Lionel Messi as the Brand’s Chef

WBF

July 17, 2023

Yes, we're Open, the creative studio founded by Sebastián Marvin and Máximo Lorenzo, is thrilled to debut the new global integrated campaign for HRC, introducing...

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Branding Campaigns News

Greenpeace East Asia and DDB Hold ‘Seabed’ Exhibition

Ashley Ooi

July 14, 2023

Greenpeace, the independent campaigning organisation, has collaborated with DDB Hong Kong to unveil its latest exhibition – ‘Seabed’. The showcase, helmed by the East Asian...

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Branding Campaigns News Press Release Public Relations

Publicis Italy/LePub Signs Heineken® Campaign Celebrating Its 150th Anniversary

WBF

July 14, 2023

Publicis Italy/LePub signs the Heineken® campaign that celebrates its 150th anniversary through a collaboration between the world’s most international beer brand and the fashion house...

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Branding Marketing News Technology

7-Eleven Celebrates 96th Anniversary With Free Slurpees And More

Ashley Ooi

July 13, 2023

The global convenience store retailer, 7-Eleven, celebrated its 96th birthday recently with Slurpee Day celebrations and a limited-edition digital collectible. Toasting to the occasion, customers...

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Branding Marketing News

Coles Supermarkets Enters Malaysia Market Through Jaya Grocer

Ashley Ooi

July 13, 2023

Coles Supermarkets, the leading Australian retailer, has made its grand debut in Malaysia with Jaya Grocer. The exclusive collaboration between the two supermarket retailers will...

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Branding Design News Technology

The UK’s Official Charts Undergo Brand Revamp by Electric Mustard

Ashley Ooi

July 12, 2023

After 70 years of the Official Singles Charts, the music platform has rebranded itself to be more digital-focused, keeping up with the times and current...

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Advertising Branding Featured General News

Sephora Opens Second London Shop in Westfield Stratford City

Maheen Fatima

July 12, 2023

Sephora UK, the beauty emporium, opens its grand second store in Westfield Stratford City. Sephora's return to the UK market after 18 years has undeniably boosted...

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Advertising Branding Marketing News Technology Videos

Apple’s Latest iPhone 14 Commercials Promote Battery Life and Crash Detection

Ashley Ooi

July 12, 2023

Household tech brand Apple has released its latest slew of commercials, featuring the iPhone 14 Plus and iPhone 14 Pro. The advertisements come as the...

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Advertising Branding Featured News

Birkenstock Considers IPO as ‘Ugly Sandal’ Trend Rides High

Maheen Fatima

July 12, 2023

The German sandal maker, Birkenstock, is considering an Initial Public Offering (IPO), valuing it at £4.7bn. Birkenstock, the iconic comfort sandal brand backed by private...

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Branding Design News Press Release Public Relations

WMH&I Opens the Door to a New Identity for Education Charity INSPIRE

WBF

July 11, 2023

London, 10 July: Branding agency WMH&I has created a new identity for London’s biggest education charity, INSPIRE, following the merger of two Education Business Partnerships (EBP)...