Branding Archives | World Branding Forum

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The launch of the new fragrance marks the next chapter of the brand’s partnership with the multi-platinum singing sensation Avon has activated the next chapter...

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Branding Campaigns Featured News Videos

SC Johnson Instills Trust with Family Inspired Push

Olivia Pearce

October 19, 2015October 19, 2015

A multi-pronged initiative, the campaign includes executions across TV, digital, retail, and social engagement efforts for the personal touch Homecare heavyweight, SC Johnson, has unveiled the...

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Advertising Campaigns Featured News Videos

Kraft and Stars Wars Join Forces for Co-branded Campaign

Joshua Hughes

October 19, 2015October 19, 2015

The core components of the execution entails a series of commercials for television as well as a Kraft Star Wars Room FMCG giant, Kraft, has...

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Branding Featured News

Agua Drinks to Expansion with Horizons Ventures Tie-Up

Deborah Joy Peter

October 19, 2015October 19, 2015

The collaboration is set to kick-start the brand’s expansion plans as well as widen its global distribution footprint, beginning in Asia In an effort to...

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Branding Featured Marketing News

Stoli Raises Glass to Brand’s New Look and Feel

Thomas Ng

October 19, 2015October 19, 2015

The revamped visual identity features new elements that contemporise the brand for the millennial audience For the first time in its 80-year history, Stoli has...

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Business Wire Switches On the News with TV Debut

Olivia Pearce

October 16, 2015October 19, 2015

Its soon launching news show called BizWireTV underscores the brand’s strategic production partnership with Al Roker Entertainment Business Wire in collaboration with Al Roker Entertainment...

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Branding Featured News

Barclaycard US Extends Credit Line with priceline.com

Deborah Joy Peter

October 16, 2015October 16, 2015

The tie-up entails a loyalty programme designed to take both brands further while benefiting cardholders who are leisure travellers American payment business brand, Barclaycard US, has...

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Branding Marketing News

Hanson Solidifies Foundation with Rebrand to Forterra

Anisha Kapoor

October 16, 2015October 16, 2015

The realignment supports the aim to enhance employee focus, product quality, and its brand presence in the marketplace Hanson Building Products has changed its name to Forterra following...

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Advertising Campaigns Featured News Videos

Carl’s Jr. Whips Up Three-Way Combo Deal for New Push

Joshua Hughes

October 15, 2015October 23, 2015

The collaboration is the chain’s biggest promotional tie-in and Call of Duty’s inaugural in-game integration with a quick-service restaurant brand Carl’s Jr. and Hardee’s have...

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Advertising Branding Campaigns Featured News Videos

Royal Caribbean Inspires Unique Experiences with Come Seek

Olivia Pearce

October 15, 2015October 15, 2015

The multi-billion dollar marketing campaign which debuts this month includes broadcast, digital, OOH, PR, social media, and more Royal Caribbean International is scheduled to soon...