Miller High Life Kicks Back to Go Forward

It is ushering in the holidays via three vintage television spots to resurrect the popularity of its famed ‘High Life Man’ ad push

Alcohol heavyweight, Miller High Life, has chosen to usher in the holidays by celebrating the brand’s heritage through the roll-out of a series of three vintage television spots to once more draw attention to its highly popular ‘High Life Man’ advertising push.

Respectively titled Alternative Fuels (2003), Waiting, and Pondering (1999), each of the ads originally aired as part of older installations of the same campaign. Aimed at capturing the marque’s essence, the exercise will drive the humour and authenticity of High Life to showcase the product as a no-frills beer.

“Miller High Life has a rich history filled with decades of classic advertisements that tell the brand story. We brought them back from the archives to give fans a look into our past and celebrate the values that have stayed true to High Life for over 112 years,” said Kedric George, Director of Heritage and Economy Brands at MillerCoors.

In addition to returning the spots to the big screen, it recently unveiled a line of limited-edition heritage packaging and menswear collection in partnership with Stock Mfg. Co—both of which are inspired by Miller High Life’s landmark marketing initiatives executed throughout the history of the company so far.

Scheduled to air across the United States beginning this month, the commercials have been mapped out to specifically target the markets on Cincinnati, Minneapolis, Madison, Des Moines, Columbus, Louisville, Lexington, Chicago, Detroit, Green Bay, and Milwaukee. The spots were developed by creative agency, Wieden & Kennedy.