The partnership covers the title sponsorship of Boston, the first ever feature-length documentary film about the iconic Boston Marathon
Thirty-one-year Boston Marathon principal sponsor, John Hancock Financial has signed on as partner with LA Roma Films to be the title sponsor of Boston, the first ever feature-length documentary film about the 118-year landmark road-racing event.
Directed by renowned filmmaker Jon Dunham while produced by Academy Award nominee Megan Williams, the production documents the celebrated history of the Boston Marathon from its origins in 1897 through the present day. Key highlights will include its triumphs as well as tragedies.
“We are pleased to partner with John Hancock as the title sponsor of Boston. John Hancock’s long time affiliation with the race and their support of our production brings us a giant step closer toward completing the film, which will preserve the history of this iconic sporting event for future generations,” said Dunham.
Both have been granted exclusive documentary rights from the Boston Athletic Association to produce the film and use its video, photo, and memorabilia archive. Currently in production, it will portray the race’s evolution and feature some of the greatest marathoners to have ever graced the Hopkinton-Boston route.
Three-time American Olympian Deena Kastor is an executive producer on the project and is featured in Dunham’s acclaimed Spirit of the Marathon where she is shown setting the U.S. marathon record. She won a national marathon title at the 2007 Boston Marathon and her passion for the sport of marathon running prevails.
“This event touches the lives of millions of people each year and you can’t help but be swept up in the extraordinary emotion that is the Boston Marathon. This film will certainly capture all of the moments that have made,” said Robert Friedman, Head of Sponsorship & Event Marketing at John Hancock.