A move directly aligned with its marketing goals, the new portal was developed by the company’s integrated agency, Outsource Now
UK’s fresh chilled soups provider, Glorious! Foods, has re-launched its website using vibrant imagery and engaging content in an effort to reinvigorate its brand presence. A move directly aligned with its marketing goals and initiatives, the new portal was developed by the company’s integrated agency, Outsource Now.
“We are delighted to be working with such a well-recognised, national brand. Our team all have a passion for food and travel, so it is a great account to work on and allows us to showcase our integrated, multi-channel approach to marketing,” said Joe Stoney, Managing Director at Outsource Now.
The revitalised digital platform is aimed at delivering’s the marque’s story whilst showcasing its full range of global gourmet flavours. Each is brought to life via the channel, allowing consumers easy navigation throughout as well as a better understanding of the retailer’s unique offerings in the fresh soup category.
Meanwhile, Outsource Now is working as an extension of the team to deliver on the brand’s ‘adventure through food’ ethos across all of its online channels. The approach, although still in its infancy, has started to maximise exposure for the brand through a combination of social media, SEO, and blogger outreach activities.
“This integrated and creative approach has been refreshing and a perfect fit for the brand. We are now seeing the exciting flavours that we are creating in our kitchen come to life on multiple platforms,” said Debbie Bower, Commercial Director for TSC Foods.
