The image, shot by David Sims while featuring makeup done by Diane Kendal, is set to roll out across upcoming print and digital executions

Marc Jacobs Beauty has signed on Hollywood star, Winona Ryder, as the new face of its 2016 campaign. The image, shot by David Sims while featuring makeup done by Diane Kendal, is set to roll out across upcoming print and digital executions in conjunction with the brand.

Additionally, a digital short directed by Sims is slated to debut in the spring via the brand’s website. In the image, the actress wears Marc Jacobs Beauty’s Velvet Noir Major Volume Mascara, Fineliner Ultra-Skinny Gel Eye Crayons in Blacquer and (Big) Eyes!, and New Nudes Sheer Gel Lipstick in Strange Magic.

The Velvet Noir Major Volume Mascara and Fineliner Ultra-Skinny Gel Eye Crayons are a part of the new Spring 2016 collection scheduled to launch in February exclusively at Sephora, select Marc Jacobs stores and across both brands’ online platforms.

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