Read Time:2 Minute, 12 Second

Desire-a-Bar: Experience the World’s First Desire-Detecting Chocolate

Finnish chocolate brand Karl Fazer has found a sweet escape that satisfies customers’ cravings with a groundbreaking machine that combines cutting-edge AI technology and the irresistible allure of chocolate. How does it work? Just lock eyes with the Desire-a-Bar to trigger an unforgettable and mouthwatering experience – with a hint of awkwardness too.

Read Time:2 Minute, 39 Second

Nick Jonas x FOSSIL: Where Nostalgia Finds a New Edge

Nick Jonas joins forces with FOSSIL to unveil a bold, limited-edition watch collection that channels nostalgia through a modern lens. Each timepiece reflects Jonas’ deep-rooted love for horology, his signature style, and Fossil’s legacy of craftsmanship—creating timeless and refreshingly current designs. The collaboration rekindles emotional connections with the brand, inviting customers to rediscover the art of watch collecting.

Read Time:2 Minute, 49 Second

The World’s Chicest Cat, Choupette, Fronts Hublot’s Milestone Celebration

Choupette, the internet’s most celebrated feline, steps into an unexpected spotlight as the face of Hublot—a brand known for its bold and divisive approach to luxury watchmaking. To mark the 20th anniversary of its iconic Big Bang collection, the Swiss watchmaker enlists fashion’s most pampered cat, merging high horology with haute celebrity in a campaign that challenges convention.

Read Time:2 Minute, 10 Second

Nescafé Names Zach King as First-ever Global Brand Influencer

Nescafé has unveiled a groundbreaking global partnership with acclaimed digital magician and filmmaker Zach King, appointing him as the brand’s first-ever global influencer. This dynamic collaboration represents a bold move in Nescafé’s brand-building strategy, aiming to connect with a wider, younger audience by seamlessly blending coffee culture with the magic of digital storytelling.

Read Time:2 Minute, 13 Second

Toblerone’s Campaign Breaks Free from Chocolate Clichés

Toblerone has launched a new global campaign, “Chocolate Like Nobody’s Watching”, to speak directly to those who crave authentic experiences and reject the pressure to conform. This unique campaign not only celebrates the joy of chocolate but also encourages individuals to embrace their true selves, one bite at a time, in a way that no other chocolate campaign has done before.

Read Time:1 Minute, 57 Second

Kung Fu Tea Teams Up with How to Train Your Dragon for a Dragonfruit Delight

Kung Fu Tea has announced a new, exclusive partnership with Universal Pictures to celebrate the upcoming live-action release of How to Train Your Dragon. From May 15 to June 30, only participating Kung Fu Tea locations nationwide will offer three unique dragonfruit-themed beverages inspired by the film. This limited-time collaboration is a special treat for fans, inviting them to “fuel their flight” with bold new flavours as the movie hits theatres nationwide.

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