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Making waves in the beauty world, Paris Hilton announced on Wednesday the debut of her skincare brand, Parívie.
Parívie’s revolutionary skincare line, crafted alongside president and co-founder Alexandra Marsh, features inPHinite Youth Technology an exclusive formulation packed with next-gen peptides, antioxidants, and probiotic-fermented extracts, targeting the damaging effects of screen exposure and environmental stress.
“I get what it’s like to always be on, always running around, always showing up—and honestly, I wouldn’t trade it for anything,” Hilton said.
Parívie has been two years in development, crafted to enhance those precious moments of self-care, whether it’s a quick reset or a full skincare ritual. It’s about powerful innovation, meaningful beauty, and the confidence to glow unapologetically.
Parívie’s debut collection brings together six high-performance skincare essentials designed for both effectiveness and simplicity. Among them, That’s Radiant Daily Purifying Cleanser delivers a deep yet gentle cleanse with BHAs and ceramides, That’s Smooth Skin-Perfecting Elixir combines fruit acids with barrier-strengthening ingredients for a radiant glow, and That’s Tight Plumping Vitality Serum harnesses inPHinite Youth Technology to firm and smooth fine lines.
The collection is rounded out by That’s Quenched Barrier Support Crème, a rich moisturiser that replenishes hydration and fortifies the skin; That’s Firm Contouring Neck Treatment, a sculpting formula powered by peptides and fruit acids; and That’s Restored Overnight Repair Crème, an indulgent night treatment for renewal and recovery.
“Throughout my life, I’ve embraced many roles—activist, entrepreneur, performer, and now, Mom,” Hilton shared. “Glam has always been my armour, but I’m revealing what’s underneath today. It’s still Paris, but with just the most confident, radiant version of myself.
Beyond beauty, Parívie Gives is a commitment to change, allocating 1% of sales to support women through financial aid, wellness programs, and community-driven empowerment.
From Hollywood glamour to entrepreneurial innovation, Paris Hilton has once again redefined the standard with Parívie, an advanced skincare line designed for the modern world. More than just skincare, Parívie is a movement that blends science, self-care, and empowerment into every formula.
Driven by breakthroughs in PHinite Youth Technology, Parívie’s high-performance products combat the stressors of daily life, ensuring that your skin stays radiant, resilient, and unapologetically you. Whether it’s a quick refresh or an indulgent ritual, this collection is crafted to elevate every skincare experience.
Beyond beauty, Parívie Gives continues Hilton’s legacy of empowerment, dedicating 1% of sales to financial grants, wellness support, and community-based initiatives that uplift women.
