The 2024-2025 World Branding Awards celebrated another year of outstanding achievements in branding. Held for the first time at the Tower of London, United Kingdom, the 18th edition celebrated the ingenuity, creativity, and impact of brands from across the globe. In a testament to the winners’ remarkable achievements, over 100 distinguished guests convened to celebrate the newly crowned “Brand of the Year” honourees.
The foundations of major football clubs, such as Manchester City’s City in the Community, Tottenham Hotspur Foundation, and Crystal Palace’s Palace for Life Foundation, are joining Movember, Rugby League Cares, and SAMH (Scottish Action for Mental Health) to empower young people to prioritise their mental fitness.
Step into the world of Mami Wata’s wild campaign, where we explore the unexpected: humour in bald heads, facial recognition & sunscreen.
The future of cocoa flavouring is indeed promising. As global demand for chocolate-inspired products grows, cocoa flavouring is poised to play a significant role. Continuous innovation in flavour development is creating exciting possibilities for new cocoa-flavoured creations, sparking anticipation and excitement in the industry.
In a world where consumers are increasingly mindful of the ethical implications of their choices, purpose-driven branding has emerged as a powerful strategy for companies seeking to build deeper connections with their audiences. By aligning their brand with social causes and values, businesses are not only meeting consumer expectations but also enhancing loyalty and trust.
When rebrands go wrong, the internet reacts. Explore 5 brand overhauls that sparked major backlash, revealing the risks of brand evolution in the digital age.
Following the recent bankruptcy filing by F21 OpCo, Forever 21 has announced Going-Out-of-Business sales across its US stores and online. The liquidation process is being managed by Hilco Consumer-Retail in association with Gordon Brothers and SB360.
As the seasons shift, Inns of Monterey encourages individuals to embrace spring’s arrival and take a well-deserved break from their routines. The hotel group highlights the numerous outdoor activities available in the Monterey area, positioning it as an ideal destination for rejuvenation.
Discover how Adobe Firefly Services and Custom Models are revolutionising content creation, enabling businesses to effortlessly produce personalised, on-brand content at scale across key platforms like social media, e-commerce, and mobile channels.
Acure has unveiled a brand refresh that reinforces its commitment to proven formulas, high-quality ingredients, and accessible price points. According to the official statement, this refresh aims to empower consumers to make informed, results-driven choices for their skin, hair, and the planet.
Following the successful 2022 release, Clarks Originals and Oasis’s Liam Gallagher have reunited for a new collaboration. This time, the partnership revives the rare Clarks Desert Rain silhouette, originally from the early 2000s, to coincide with Clarks’ 200th anniversary on March 20th.
PepsiCo has finalised an agreement to purchase poppi, a popular prebiotic soda company, for $1.95 billion. This acquisition will also provide PepsiCo with an estimated $300 million in cash tax benefits, bringing the net purchase price to $1.65 billion.
