Samsung has countered Apple’s ‘Crush’ ad with its clever ‘Uncrush’ campaign, underscoring the power of impactful advertising in shaping consumer perceptions.
Chatime, a leading global bubble tea and innovative beverage brand, has revealed a brand refresh anchored on its new brand promise, “Cups of Joy.”
Silverside AI has unveiled Hypnovels, a generative AI platform that will completely change the way books are consumed, promoted, and enjoyed.
Chinese e-commerce giant Alibaba has debuted its impressive new global headquarters in Hangzhou. This colossal project boasts nearly 1 million square meters of space, seamlessly blending office areas with dedicated recreational zones.
Ultra-fast fashion amplifies the drawbacks of fast fashion to an extreme level. It features highly fashionable garments at extremely low prices, with new collections released every few weeks. While satisfying the craving for instant gratification, genuine repercussions extend far beyond the monetary cost.
The 2023-2024 World Branding Awards continue their celebration of “Brand of the Year” winners and acknowledge brands that have achieved significant milestones. Taking centre stage in this article is a remarkable homegrown brand from the Philippines, FERN-D by I-FERN.
Kylie Cosmetics, the global beauty brand founded by Kylie Jenner, has officially launched its brand in India, marking a significant achievement in its global expansion.
Apple unveiled updates to the most anticipated iPad Pro, featuring a new thin and light design, Ultra Retina XDR display, with M4, and AI capabilities.
Nice Foods, Brazil’s plant-based brand launched a rebranding campaign designed by FatFaceStudio. The brand aims to make plant-based food products affordable.
Azazie, the renowned online wedding retailer, has launched Azazie Studio, a groundbreaking concept to redefine real-life wedding and formal experiences.
In 2024, bag charms surged in popularity, becoming a must-have item for fashion-forward individuals. Here’s everything you need to know about this hottest style trend:
Walmart has debuted a new private brand, bettergoods, which aims to make elevated culinary experiences accessible for all.
