Kylie Cosmetics, the global beauty brand founded by Kylie Jenner, has officially launched its brand in India, marking a significant achievement in its global expansion.
Partnering with House of Beauty, the leading beauty specialty company which brings coveted international beauty brands to India, Kylie Cosmetics’ arrival has been long awaited by Indian beauty consumers.
This is also the brand’s first collaboration with an Indian omnichannel specialist, like House of Beauty. Kylie Cosmetics is now available exclusively in 25 Sephora India stores nationwide and online at www.sephora.in.
Kylie Jenner, Founder of Kylie Cosmetics, said,
“I am so excited to launch Kylie Cosmetics in India – I created Kylie Cosmetics to give my fans access to the makeup products that I use and love, and I can’t wait to share my collection with all my fans in India.”
Origins of Kylie Cosmetics
Back in 2015, Kylie Jenner embarked on her beauty business venture with the launch of Kylie Lip Kits. The collection consists of three liquid lipsticks with corresponding lip liners.
Since its launch with the backing of beauty giant Coty, Kylie Cosmetics has grown into a global powerhouse brand spanning over 50 countries.
The line offers various categories like eye makeup, complexion products, and innovative lip colours. The beauty brand is known for its commitment to clean formulations and vegan ingredients, delivering high-quality, on-trend, and high-performance makeup that fans worldwide love.
The launch collection includes the best-selling Matte and Velvet Lip Kits, as well as recent must-have launches such as Precision Pout Lip Liner, Power Plush Longwear Foundation, Kylash Volume Mascara, Power Plush Longwear Concealer and Tinted Butter Balm.
Kylie Cosmetics Launches Core Collection
Matte and Velvet Lip Kit: The perfect duos for creating velvety, demi-matte lip looks. Each kit includes a highly pigmented liquid lipstick and the fan’s favourite long-lasting lip liner. The liquid lipstick is a long-lasting, comfortable, lightweight formula that effortlessly glides on lips. The creamy lip liner offers 24-hour smudge-proof wear and pairs well with all lip textures.
Kylash Volume Mascara: For a complete, lifted, defined lash look that feels weightless. This mascara provides volume and length and holds a curl, featuring a clean, vegan formula that doesn’t compromise performance.
Power Plush Longwear Foundation: A hydrating, instantly smoothing foundation with medium, buildable coverage. This weightless formula blends into the skin to blur fine lines, pores, and texture and lasts up to 12 hours of comfortable wear. It leaves a soft, cushiony feel with an airbrushed, satin finish that’s not too dewy or matte but perfect in between.
Power Plush Longwear Concealer: A weightless, medium buildable concealer that brightens, blurs, and smooths to a natural, satin finish. Its hydrating formula offers flexible and highly comfortable wear with a cushiony feel for up to 12 hours. This crease-proof, multi-purpose concealer covers under eye circles, dark spots, and redness or can be used to highlight, bronze and contour.
Kylie Cosmetics is poised for continued success with its global presence, commitment to clean beauty, and focus on innovative, high-performance products. The brand’s commitment to meeting fans’ changing desires secures its position as a leader in the competitive beauty industry.
In 2023, India secured the fourth spot worldwide in revenue generation from the beauty and personal care market. This surge in the industry indicates a promising business landscape for Kylie Cosmetics, offering a substantial opportunity to tap into India’s flourishing beauty sector.
