As businesses strive to explore methods of connecting with audiences, comprehending the influence of celebrity endorsements their strategies becomes critical.
UNIQLO has partnered with The Nature Conservancy (TNC), a global nonprofit organisation dedicated to a thriving coexistence of people and nature.
The Body Shop announced that it has become the world’s first global beauty brand to achieve 100% vegan product formulations, certified by The Vegan Society.
A standout feature of this 2024 celebrations lies in the spectacle of drone shows, a trend gaining remarkable popularity in Lunar New Year celebrations.
On 7th December 2023, the World Branding Awards hosted the 2023-2024 edition, a prestigious event celebrating top brands, crowning them as “Brand of the Year”.
Social commerce transcends boosting sales, it also integrating brands into daily lives, fostering a meaningful connections beyond conventional online shopping.
Mars, the creator of beloved brands such as DOVE®, M&M’S®, and LIFESAVERS®, has introduced its most indulgent and innovative Valentine’s Day lineup.
AXIS-Y boasts a remarkable 95% sales surge YoY and 530% revenue growth over the past four years, showcasing financial strength and global skincare influence.
Expedia data reports the Northern Lights rank as the most sought-after destination in 2024 and Expedia has released a an Insider Guide to assist travellers
Gen Z is reshaping the consumer landscape through their IT savvy, values-driven culture, pragmatic, socio-political awareness, and a desire for personalisation.
PayPal Holdings, plans to cut about 2,500 jobs, or 9% of its global workforce, this year. The statement was revealed via a letter to staff from CEO Alex Chriss.
In honour of World Nutella Day, Nutella® is celebrating its devoted superfans who proudly adopt the world’s favourite hazelnut spread into their identities by featuring the brand in their social media bios.
