6 Proven Strategies for Building Emotional Loyalty
Emotional loyalty is rooted in a deep, affective connection between a customer and a brand, transcending the mere exchange of goods and services.
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Rotiboy: Baking a World of Happiness
Rotiboy, a name synonymous with delectable buns and irresistible aromas, has carved out a unique niche in the world of bakery delights. Known for its signature coffee-flavoured bun, Rotiboy has won the hearts of many, from its humble beginnings in Malaysia to becoming a globally recognised brand.
Read Time:2 Minute, 18 Second
Burt’s Bees Celebrates 40 Years with Camp Burt’s ‘84 Summer Collection
In celebration of its 40th anniversary, personal care brand Burt’s Bees has launched a retro campaign, Camp Burt’s ‘84 summer merch collection.
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Porsche Unveils Dua Lipa’s New Porsche Macan Ad
Porsche has revealed the commercial for the new all-electric Porsche Macan which was written and co-directed by global pop powerhouse Dua Lipa alongside GRAMMY-winning director Clément Durou of the duo We Are From L.A.
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The World Branding Awards Returns: Searching for the Ultimate Brands
The 2024-2025 World Branding Awards ceremony, set to be the largest in the branding industry, will be held at the historic Tower of London on November 25, 2024. Nominate your favourite brands and be a part of recognising excellence in the world of branding.
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Kylian Mbappé Partners with Accor to Support Young Talent
Football superstar Kylian Mbappé unites with hospitality leader Accor in a long-term commitment to building a more inclusive and sustainable future.
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Bruce Mau Design Rebrands The National Ballet of Canada After 20 Years
Award-winning, Toronto-based multidisciplinary brand and design studio Bruce Mau Design (BMD) has crafted an all-new visual identity and expression for The National Ballet of Canada, marking the nearly 75-year-old institution’s first rebrand in almost two decades.
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Ray-Ban Maker EssilorLuxottica to Buy Supreme for $1.5 Billion
French-Italian eyewear giant EssilorLuxottica has strategically agreed to buy streetwear label Supreme from VF Corp. for US$1.5 billion in cash. This significant move adds the coveted brand to its portfolio, which already boasts Ray-Ban and Oakley.
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Spritzer: A Malaysian Success Story
This is the success story of Spritzer, a Malaysian brand that has demonstrated a remarkable journey. Spritzer surged to the forefront of the Malaysian bottled water industry, and its story is a refreshing inspiration for all.
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Wendy’s Expands Global Footprint with New European Market Entry
Wendy’s, the iconic global quick-service restaurant brand based in the United States, has announced the signing of two new development agreements with franchisees in the Republic of Ireland and Romania.
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Samsung Workers Begin Indefinite Strike, Demand Better Pay and Benefits
The National Samsung Electronics Union (NSEU), representing workers at the South Korean tech giant Samsung Electronics, has called on its roughly 30,000 members to commence an indefinite strike as part of their campaign for better pay and benefits.
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UK Amazon Workers to Rally for Union Recognition
Amazon employees are expected to protest outside the firm’s warehouses in the UK in a dispute over workers’ rights. The GMB union told the BBC that it coincides with the start of a ballot in a “bid to force Amazon to recognise a union for the first time” in the country. A GMB spokesman also mentioned that the ballot’s results, which were expected on 15 July, could mean Amazon would be required to negotiate pay and conditions with them.