Olivia Pearce, Author at World Branding Forum

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Leveraging its sponsorship of the upcoming Golden Globes, it will use its new push to empower women with inspirational celebrity quotes Believing that a woman’s...

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Branding Featured News

Hyatt Place Mixes Business with Pleasure in Goa

Olivia Pearce

January 6, 2016January 8, 2016

Adding to the brand's Indian market portfolio, the Hyatt Place Candolim will focus its appeal on both professionals and leisure travellers The hospitality giant’s newest hotel to launch...

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Branding Design Featured News

AC Hotels by Marriott Maps Global Expansion

Olivia Pearce

January 5, 2016January 5, 2016

Spreading its footprint worldwide, the brand is scheduled to launch 22 design-led properties across 10 countries throughout 2016 Boutique lifestyle chain, AC Hotels by Marriott,...

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Branding Campaigns Featured News

HelloFresh Cooks Up Deal with Jamie Oliver

Olivia Pearce

January 4, 2016January 4, 2016

The celebrity chef’s recipes will be included in the brand’s boxes each week to offer a helpful setup for easy home cooking HelloFresh and Jamie...

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Branding Featured News

Fujifilm Sponsors The Greatest American Road Trip

Olivia Pearce

December 31, 2015December 31, 2015

The brand has pledged support to photographer Jonathan Irish and The Greatest American Road Trip, a year-long photographic expedition Fujifilm North America has inked a deal,...

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Branding Campaigns Featured News

BBVA Compass Scores with NBA Ambassador Selection

Olivia Pearce

December 30, 2015December 30, 2015

The pick includes full-time female coach, Becky Hammon, and three-time champion, Bruce Bowen, who join Spurs legend, Kawhi Leonard BBVA Compass, the official bank of...

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Branding Featured News Technology

China UnionPay Welcomes Apple Pay’s Oriental Debut

Olivia Pearce

December 29, 2015December 29, 2015

The partnership allows users to add their bank cards via the app on the iPhone, Apple Watch, and iPad to simplify everyday shopping Apple and China...

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Branding Campaigns Featured News Videos

First Class Watches Extends Digital Presence to TV

Olivia Pearce

December 28, 2015December 28, 2015

Launched across screens nationwide, the push centres around holiday gifts shoppers and will continue on into the January sale period UK watch website, First Class...

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Branding Campaigns Featured News Videos

TAP Elevates Christmas with New Jingle Bell High

Olivia Pearce

December 25, 2015December 25, 2015

The video went viral upon launch, garnering more than 240,000 views and an organic reach of 1.2 million Facebook impressions Portuguese airline, TAP, recently rolled out...

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Branding Design Featured News

Casio America Adds Awe to G-Shock Variety for Women

Olivia Pearce

December 24, 2015December 24, 2015

Sporting an athletic look, the S Series is inspired by a health and fitness theme to match the brand’s heathered-patterned sportswear Casio America has launched...

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Branding Featured News

St. Regis Sets Sights on Macau with Hotel Debut

Olivia Pearce

December 23, 2015December 23, 2015

The premiere will be followed by five new openings across 2016 in Kuala Lumpur, Langkawi, the Maldives, Changsha, and Cairo St. Regis Hotels & Resorts...

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Branding Campaigns Featured News

Sheraton Adds Cheer to Delays with Holiday Push

Olivia Pearce

December 22, 2015December 22, 2015

The exercise makes it possible for consumers to convert their travel delays into an opportunity to win prizes across the festive season Sheraton Hotels and...