Launched across screens nationwide, the push centres around holiday gifts shoppers and will continue on into the January sale period
UK watch website, First Class Watches, recently rolled out its pilot television advertising campaign which expects to reach more than 1.5 million viewers. Launched across screens nationwide, the push centres around holiday gifts shoppers and will continue on into the January sale period.
Currently being run across multiple channels including More4, Dave, Really, Discovery, Discovery Turbo, Discovery Science, Gold, Shed, and National Geographic, the exercise features a 30-second commercial promoting a variety of over 5000 different branded timepieces.
With the latest F150 Satellite GPS watch from Citizen leading the promotion, its key selling points include the offer of complimentary next-day delivery alongside the company’s availability of five-star customer reviews—to aid potential buyers with the purchase selection process.
Meanwhile, the brand has worked up quite a presence across several notable print publications such as Stuff, GQ, and Tatler as well as several digital platforms namely Trustpilot, Google Certified Shops, and Reseller Ratings. Its engagement levels are indicative of the marque’s goal to lead with savvy digital and customer support.
Established in 2005 by high-street jeweller, James Moore & Co, the portal is one of the country’s largest dedicated online watch retailers as authorised stockists of more than seventy watch brands. It is a family-owned business which leverages the power of internet retail to reach customers from across the globe.
First Class Watches uses 360-degree imagery, product reviews, price matching, and free watch adjustment to invite informed purchases whilst providing the same quality of service and warranty one might expect from a retail store. “After trading online for over 10 years, we are very excited to bring our offerings to a wider audience and share our passion for personal customer service,” Scott Lucas, E-Commerce Manager at First Class Watches.
