The celebrity chef’s recipes will be included in the brand’s boxes each week to offer a helpful setup for easy home cooking
HelloFresh and Jamie Oliver have tied up to promote healthy eating. With immediate effect, the celebrity chef’s recipes will be included in the brand’s boxes each week to offer a helpful setup for non-complex home cooking. The arrangement allows one the opportunity to experiment with his dishes.
The customised 30-minute recipes will be available in all Classic, Vegetarian, and Family HelloFresh boxes. The partnership extends across six countries in which HelloFresh is active including the United Kingdom, Netherlands, Germany, Belgium, USA, and Austria.
An ideal platform to get novices started, the inclusion equips around-the-kitchen aficionados with a step-by-step formula to churning out simple culinary concoctions. For experienced cooks, Oliver’s gourmet guidance helps expand one’s recipe repertoire using new flavours from around the world.
One of the core elements of the collaboration is educating people about food and cooking. Meanwhile, for every pack sold, the marque is set to donate to the Jamie Oliver Food Foundation. HelloFresh customers will be able to help make a difference while eating well and reducing food waste.
“It’s such an exciting prospect for us to be able to offer Jamie’s recipes in our boxes. Now our customers will be able to recreate top quality dishes tailored to their needs by the nation’s most loved celebrity chef,” said Seth Goldman, Chief Executive Office of HelloFresh.
The foundation is made up of three groups—the Kitchen Garden Project (empowering primary school teachers to integrate cooking during the school day); Ministry of Food (a community-based programme teaching one how to cook from scratch); and Fifteen Apprentice Programme (using food to give young people a better future).