Nurul Rustam, Author at World Branding Forum

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The third season of Bridgerton has set a new record as the most-watched season premiere in the show's history, amassing over 45.1 million viewers in...

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General News

Superdry Reveals Restructuring Plan Amid Store Closure: What You Need to Know

Nurul Rustam

May 24, 2024May 24, 2024

Superdry is urging its shareholders to support its Capital and Restructuring Measures. These measures aim to avert potential insolvency and enable the company to "regain...

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Featured General Industry News Technology

Microsoft Unveils Recall to Enhance New PC Experience: What You Need to Know

Nurul Rustam

May 23, 2024May 23, 2024

Microsoft is introducing a new AI system that monitors all user activity on their computer. The system is designed to function like a "photographic memory,"...

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Branding Campaigns Entertainment Press Release

Freely Launches new Campaign by TMW, ‘Set Yourself Freely’

Nurul Rustam

May 22, 2024

Freely, the new free TV service from the BBC, ITV, Channel 4, and Channel 5, has launched its first integrated campaign. Created and developed by TMW, the...

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Advertising Featured Marketing Press Release

Primark Unveils Vibrant New Look with Latest Summer Collection

Nurul Rustam

May 21, 2024May 21, 2024

Today, Primark unveiled a refreshed brand identity alongside the launch of its new summer collection and campaign, VIVA Summer. This new brand world was created...

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Branding General Marketing

Mandarin Oriental Unveils Luxury Urban Retreat in Central Rome

Nurul Rustam

May 20, 2024May 20, 2024

The Mandarin Oriental Hotel Group is thrilled to announce the development of an extraordinary luxury property in the heart of Rome, set to open in...

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General News Technology

iOS 18 Gets Inclusive: New Feature Targets Motion Sickness for Passengers

Nurul Rustam

May 17, 2024

The latest iOS 18 update will introduce a variety of new accessibility features for the iPhone. Apple has just introduced a range of new iOS...

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General Marketing News

Luxury Retail Expansion Decelerates Globally, APAC and NYC Remain Focal Points

Nurul Rustam

May 16, 2024May 16, 2024

Last year, the global opening of luxury stores declined by 13%. However, various regions defied this trend as brands diversified their strategies and intensified their...

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General Industry News Technology

OpenAI Unveils New ChatGPT Model – From Math Tutoring to Serenading and Flirting

Nurul Rustam

May 15, 2024May 15, 2024

OpenAI, also known as the creator of ChatGPT, has released a cutting-edge AI flagship model capable of tutoring math, singing, and exhibiting a hint of flirtatiousness. ...

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Branding Campaigns Featured General Marketing

Charlotte Tilbury Debuts Fragrance Pop-Up in London

Nurul Rustam

May 14, 2024May 14, 2024

Charlotte Tilbury, the renowned beauty brand, is marking the launch of its first fragrance collection with a vibrant pop-up event in London. What's more, the...

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Advertising Branding Campaigns General

Club Med Breaks Ground: Debuting Its Premier Resort in the Heart of the Middle East

Nurul Rustam

May 13, 2024May 13, 2024

Club Med, renowned for its expertise in luxury all-inclusive vacations, is set to introduce its inaugural resort in the Middle East by unveiling the Club...

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Advertising Branding Campaigns Marketing News

Crocs Reigns Supreme as the World’s Popular Fashion Brand

Nurul Rustam

May 10, 2024May 17, 2024

The foremost goal of every fashion or beauty brand is to establish an emotional bond that inspires consumers to buy, whether it's the newest anti-ageing...