Deborah Joy Peter, Author at World Branding Forum

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January marks the launch of the aforementioned global campaign, the first Tous push in which the Hollywood icon will appear International jewellery giant, Tous, has...

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Branding Featured News Videos

Merriam-Webster Unveils 2015’s Words of the Year

Deborah Joy Peter

December 15, 2015December 15, 2015

The announcement marks the first time the dictionary publisher has elected a suffix, –ism, to the list to reflect the striking commonality its highest-ranking words shared this year...

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Advertising Industry News

Omnicom Joins Campaign Asia-Pacific’s Winners League

Deborah Joy Peter

December 14, 2015December 14, 2015

The group won awards in all five major markets namely Greater China; Japan/Korea; Australia/New Zealand; Southeast Asia; and South Asia Omnicom shone at Campaign’s 2015 Agency of...

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Branding Featured News

Ascend Scales Up with Fresh Caribbean Addition

Deborah Joy Peter

December 11, 2015December 11, 2015

Choice Hotels has expanded its Caribbean footprint by launching a new location called the Opus Hotel in Guyana’s Georgetown The Ascend Hotel Collection, a brand...

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Olay Helps Women Age Less to Feel Ageless

Deborah Joy Peter

December 10, 2015December 10, 2015

Its new campaign combines the advances in skin science with key insights surrounding how women’s perspectives on aging are evolving International skincare giant, Olay, has...

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Branding Featured News Technology

Glorious! Foods Beefs Up Digital with Website Debut

Deborah Joy Peter

December 9, 2015December 9, 2015

A move directly aligned with its marketing goals, the new portal was developed by the company’s integrated agency, Outsource Now UK's fresh chilled soups provider,...

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Campaigns Featured Marketing News

Marc Jacobs Beauty Picks Ryder for 2016 Campaign

Deborah Joy Peter

December 8, 2015December 8, 2015

The image, shot by David Sims while featuring makeup done by Diane Kendal, is set to roll out across upcoming print and digital executions Marc Jacobs...

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Branding Campaigns Featured News Videos

WSL Cruises New Wave with Fresh Global Push

Deborah Joy Peter

December 7, 2015December 7, 2015

World Surf League has launched a brand campaign themed, ‘You Can’t Script This’, in support of the Billabong Pipe Masters of 2015 In conjunction with...

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Havas PR Reels in Double Win with New Account and Hire

Deborah Joy Peter

December 4, 2015December 4, 2015

The firm has won the Rhode Island Commerce Corporation account as well as appointed Citibank veteran, Linda Descano, to lead the branch New York-based agency, Havas...

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Branding Featured News

H&M Rolls Retail Cart into Lower Manhattan

Deborah Joy Peter

December 3, 2015December 3, 2015

Set to open at the Westfield World Trade Center in the spring of 2016, the new spot joins seventeen other locations already in New York...

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Advertising Campaigns Featured News Videos

Prudential Drives Action with Race for Retirement

Deborah Joy Peter

December 2, 2015December 2, 2015

An earnest call-to-action, the push encourages consumers to start saving an additional one percent of their annual income for retirement Prudential has unveiled a new...

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Advertising Campaigns Featured News Videos

Febreze Sprays Glee into the Season with Cheeky Push

Deborah Joy Peter

December 1, 2015December 1, 2015

The brand has launched a push featuring campaign ambassadors, Matthew Morrison and Jane Lynch from television’s Glee Procter & Gambled owned Febreze has launched a...