The brand has launched a push featuring campaign ambassadors, Matthew Morrison and Jane Lynch from television’s Glee
Procter & Gambled owned Febreze has launched a push featuring campaign ambassadors, Matthew Morrison and Jane Lynch from television’s Glee. In line with the effort’s holiday theme, the homecare giant has released a tongue-in-cheek parody titled The 12 Stinks of Christmas to promote the brand’s latest product line.
Believing that the festive spell inevitably calls for additional visitor readiness, the video is a showcase of how the season’s ‘stinks’ can lifted by the host to support the continuous dropping in of loved ones over the holidays for that long-awaited family reunion or highly-anticipated Christmas get-together.
Whether it is a case of 11 guests using one bathroom, eight uncles belching after a big meal or your three musty stockings from the attic, Christmas be one of the most odorous times of year. With a limited-edition holiday range now available, Febreze is using its reinvention of The 12 Days of Christmas classic tune to get the word out.
Meanwhile, just as New York City braces itself to become the epicentre of celebratory cheer, the hilarious Hollywood duo is set to premier the music video during a special #12Stinks of Christmas Party at the LightBox. Attendees can expect to sing along whilst engaging with the new offerings via interactive product demos.
“Sure, it’s always nice to see family and great to walk into a kitchen and smell a pie in the oven. But when the turkey’s burning and your bathroom is seeing a lot of foot traffic from party guests, it hits you—the holidays stink! Febreze is a great solution to eliminate odours and stay guest-ready,” said actress and campaign ambassador, Lynch.
The soon-to-be holiday hit, The #12Stinks of Christmas, will be available all season long via Febreze’s YouTube channel: The spot also includes a special cameo appearance by the world-famous four-legged social media star, @ItsDougThePug.
Febreze is prepared to turn anyone into the host-with-the-most by removing countless odours in the home with festive product offerings such as Air Effects (Jolly Pine and Cranberry Cheer), Car Vent Clips (Jolly Pine and Cranberry Cheer), and Fabric Refresher (Cranberry Cheer).
