The firm has won the Rhode Island Commerce Corporation account as well as appointed Citibank veteran, Linda Descano, to lead the branch
New York-based agency, Havas PR North America, has been handed the Rhode Island Commerce Corporation account as well as appointed Citibank veteran, Linda Descano, to lead the branch as Executive Vice President from the Havas office in Providence.
This win places the market at the centre of Havas’ New England offer and re-establishes Providence as a cornerstone of the agency’s trifecta of ‘P’ offices, which includes its long-standing Pittsburgh, Phoenix, and Providence office, the last of which is home to its social media start-up, SocialProvidence established in 2013.
Descano (pictured) will report to Chief Executive Officer, Marian Salzman. “Linda is world-class at building and buoying a team, and we are psyched to have her captain our ship in Providence. Just as she herself runs half-marathons, she has sprinted right in to tackle Team Rhody,” said Salzman.
The newly-appointed EVP most recently served as Managing Director and Global Head of Content Marketing and Social Media at Citibank. An executive leader and communications strategist, she holds more than 20 years of experience in creating and orchestrating marketing programmes and branded experiences.
A CFA charter holder, she also brings to the strategy table a financial savvy that helps her deliver results, both for Fortune 500 companies and for the many distinguished boards on which she serves. Havas PR is one of three firms authorised to develop and deploy the state of Rhode Island’s $4.5 million (£2.98 million) tourism campaign.