January marks the launch of the aforementioned global campaign, the first Tous push in which the Hollywood icon will appear
International jewellery giant, Tous, has chosen Gwyneth Paltrow (pictured centre) as the face of its upcoming global advertising campaign which is set to feature multiple executions. January 2016 will see the launch of Tender Stories Nº4, the first Tous push in which the Hollywood icon will appear.
The said project is primarily aimed at depicting ‘tenderness’ as a universal value of the marque, an objective positioned to reach fruition through an appealing story told using cinematographic treatment. As in previous Tender Stories initiatives, the visual aspect of the exercise will include a video starring the actress.
In telling Tous’ story, Paltrow will deliver the brand’s main purpose which endeavours to further promote its underlying essence with a cool, intelligent, moving, and fun tone. While a winner of an Oscar for Best Actress, she is also the creator of lifestyle portal, Goop, and an entrepreneur with a thriving business.
“We are delighted that Gwyneth is going to be the face of Tous in our upcoming campaigns. As well as being an incredibly beautiful woman, she is a talented actress who is able to transmit the essential value behind our brand—tenderness,” said Rosa Tous (pictured left), Corporate Vice President of Tous.