Deborah Joy Peter, Author at World Branding Forum

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The exercise endeavours to take consumers back to the deep roots and high standards established by founder, Mrs. Stouffer, in 1924 Frozen entrée provider, Stouffer’s,...

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Advertising Campaigns Featured News Videos

IKEA Canada Makes it Count with #EverySecond

Deborah Joy Peter

February 22, 2016February 23, 2016

Titled Every Second and featuring some of the most special at-home moments, the main spot highlights unique one-second stories IKEA Canada has rolled out an entirely consumer-generated...

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Branding Featured News Videos

Victoria’s Secret Sends Love Letters with xo,Victoria

Deborah Joy Peter

February 19, 2016February 19, 2016

The new release was launched in New York City, with Dutch supermodel, Romee Strijd, secured as the face of the new scent Victoria's Secret has...

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Branding Design Featured News

Volvo Drives Estate Segment Forward with V90

Deborah Joy Peter

February 18, 2016February 18, 2016

Building on the brand’s 60-year heritage in the estate segment, the new release redefines the class in terms of aesthetics, make, and finish Volvo Cars...

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Branding Featured News

Hard Rock Softens Up to Brazil with Triple Debut

Deborah Joy Peter

February 17, 2016February 17, 2016

A new high for the hospitality chain, the development signifies the brand’s pilot projects in the country as well as South America Hard Rock International has expanded...

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Campaigns Featured Marketing News Videos

Hilton Worldwide Goes Big with Stop Clicking Around

Deborah Joy Peter

February 16, 2016February 16, 2016

To launch the campaign, the hospitality chain enlisted the help of Fold7, a London-based marketing and advertising agency Hilton Worldwide has just rolled out the...

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Branding Design Featured News

Puma Graces New York Fashion Week with Rihanna

Deborah Joy Peter

February 15, 2016February 15, 2016

A display of Japanese street culture and tradition, the AW16 line features footwear, apparel, and accessories for both men and women A partnership secured in...

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Weber Shandwick Beefs Up Digital with Pulley Hire

Deborah Joy Peter

February 12, 2016February 15, 2016

He will oversee corporate and business-to-business content as well as provide high-level media strategy and crisis and issues counsel Weber Shandwick has appointed author and...

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Advertising Featured News

Ogilvy & Mather Promotes Human to Global Role

Deborah Joy Peter

February 11, 2016February 11, 2016

While still based at the London office, the promotion expands his creative responsibilities to a global and cross-discipline scope Gerry Human (pictured) of O&M London...

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Advertising Featured Industry News

WPP Sets Up Africa Academy in Johannesburg

Deborah Joy Peter

February 10, 2016February 10, 2016

The platform is a talent development initiative enabling the network’s companies across the region access to relevant training programmes The global communications services group has...

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Advertising Featured News Technology

R3 Study Uncovers Five Digital Demands for CMOs

Deborah Joy Peter

February 9, 2016February 9, 2016

An analysis of best practice in digital marketing, the first-time study covers global, regional, and local work from six continents to offer 40 best examples of...

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Branding Campaigns Featured News Videos

Toyota Revs Up Hybrid Engine with #GoPriusGo

Deborah Joy Peter

February 8, 2016February 8, 2016

The spot infuses a band of rebels dubbed ‘The Prius 4’ into The Longest Chase’s storyline whilst placing the Prius in a thrilling pursuit Toyota took to...