Ashley Ooi, Author at World Branding Forum

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Popular live shopping platform TikTok Shop has officially launched ‘Fulfilled by TikTok’, a dedicated same-day fulfilment option for the UK. Also known as FBT, the...

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Entertainment Featured News

Mattel Adventure Park to Open in Arizona by 2024

Ashley Ooi

August 11, 2023

Hot on the hot pink heels of box-office success Barbie, Mattel plans to open a Mattel theme park in Arizona. The Mattel Adventure Park will...

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Advertising Branding Campaigns Entertainment Featured Marketing

Scott Parodies Horror Movie in The Clogging

Ashley Ooi

August 11, 2023

Meeting your partner’s family for the first time can be a nerve-wracking, stomach-twisting experience. But accidentally clogging their toilet is a horror movie come to...

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Branding Campaigns Marketing

Shieldtox and Havas Malaysia Battle Bedtime Mosquitoes

Ashley Ooi

August 10, 2023

In tropical countries and hot climates, getting quality sleep at night can be hindered by pesky mosquitoes buzzing around. Fortunately, the newest short film by...

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Branding Campaigns Featured Marketing Sport

Clarks Campaign Sees Raheem Sterling Going Back to School

Ashley Ooi

August 10, 2023

England footballer Raheem Sterling is heading back to school in a new Clarks advertisement, just in time for the school term. The brand’s Back to...

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Featured Marketing News

AqVerium Launches The Water Sustainability Score With Leo Burnett India

Ashley Ooi

August 9, 2023

AqVerium, the first digital water bank in the world by AquaKraft Group Ventures, has partnered with Leo Burnett India to create the world’s first Water Sustainability...

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Advertising Branding Campaigns Featured Marketing

Skippy Is Spreading Fun for 90 Years in New Video

Ashley Ooi

August 9, 2023

Global peanut butter brand Skippy celebrates its 90th birthday with a playful video that takes viewers through the ages. Brought to life by directors Les...

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General Marketing News

Karisma Hotels & Resorts Launch World’s First Autism Concierge

Ashley Ooi

August 8, 2023

Florida-based Karisma Hotels & Resorts has recently introduced and launched the world’s first Autism Concierge. Developed in partnership with Autism Double-Checked, the initiative aims to...

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Branding Design Marketing

Earth Rated Rebrands With Dog-Friendly Colours

Ashley Ooi

August 8, 2023

Working with LAYER, pet product company Earth Rated has unveiled a new brand identity that showcases its growth and collection. Most notably, the rebrand sees...

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Campaigns Marketing News Videos

easyJet Premieres ‘Get Out There’ Summer Campaign Starring Iconic Art Figures

Ashley Ooi

August 7, 2023September 11, 2024

Have you ever travelled somewhere and seen someone famous? Well, even notable figures need to catch a break sometimes. With ‘Get Out There’ by easyJet...

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Branding General Marketing News

INFINITI Reveal New Brand Logo, Retail Space, and Scent

Ashley Ooi

August 7, 2023

INFINITI, the luxury vehicle arm of Japanese car brand Nissan, has unveiled its newest brand logo. Although the revamp resembles its old look closely, the...