Advertising Archives | World Branding Forum

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The SAG awards witnessed an unforeseen chemistry between 'Wednesday' and 'White Lotus' lead actresses. This duo seems a perfect match - even if anyone doesn't...

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Advertising Featured Industry News

Here’s What Actually Went Between Selena, Kylie, and Hailey

Maheen Fatima

March 1, 2023March 16, 2023

On February 22, Selena posted a Tiktok video, now-deleted, showing her laminated eyebrows. The video highlights that Selena eyebrow lamination had gone wrong. She...

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Advertising Branding Featured Industry News

Puma Shoes Signs Legendary Kenyan Marathon Runner

Maheen Fatima

February 23, 2023March 16, 2023

German-based sports company Puma shoes have signed Edna Kiplagat for their next campaign. This legendary Kenyan Marathon runner will be seen wearing Puma's shoes, such...

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Advertising Branding Campaigns Featured General

How Maybelline is highlighting online Toxic Environment

Maheen Fatima

February 22, 2023February 22, 2023

Maybelline New York has launched an awareness campaign highlighting toxic culture in online gaming platforms. This environment explicitly impacts women, non-binary people, and...

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Advertising Featured General Industry Marketing

The Perfume Shop Ceases to Increase Price Until 2024

Maheen Fatima

February 17, 2023March 8, 2023

This British fragrance retailer has announced playing a supportive role in this current economic situation. Following this, it has decided to cease increasing prices to...

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Advertising News

British Gas and The Money Saving Engineers

Anita Mistry

January 24, 2023January 25, 2023

Energy company British Gas has launched a new platform to help customers save money. The campaign has been launched amid the sky-high bill crisis that...

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Advertising Featured

Fancy A McDonald’s Campaign launched

Anita Mistry

January 13, 2023

One of the world's favourite fast-food brands, McDonald's has launched a new campaign to celebrate the unspoken, ‘Fancy a McDonald’s?’ moment. The campaign is centred...

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Advertising Marketing

Weight Loss Brand Weight Watchers New ‘Return’ Campaign

Joshua Hughes

January 3, 2023

As with lots of weight loss and fitness brands, Weight Watchers have launched a new campaign this January. As any of these weight loss brands...

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Advertising Featured

Compare the Market Introduces New Family Member

Olivia Pearce

January 3, 2023March 16, 2023

Compare the Market new advert has introduced a new character, the wombat, to its famous meerkat family. The price comparison site has unveiled its new...

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Advertising Featured

Warner Hotels Launches New Ad

Anisha Kapoor

December 20, 2022January 3, 2023

Warner Hotels launches a new ad campaign to promote it's adults-only hotels. Teaming up with advertising agency, Now, Warner has created a parallel universe, Hollywood...

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Advertising Featured

Thinkbox to Launch TV Ad

Rebecca Saw

December 15, 2022

The television marketing body Thinkbox is launching a new campaign to advertise the benefits of advertising on television for businesses. The advert's theme is nursery...

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Advertising Technology

Mark Ronson and Madlib team up with Coca-Cola

Joshua Hughes

December 14, 2022

Mark Ronson and Madlib, two legendary names in the music sampling business have teamed up with Coca-Cola for a new advertising campaign. The campaign aims...