Mark Ronson and Madlib, two legendary names in the music sampling business have teamed up with Coca-Cola for a new advertising campaign.
The campaign aims to highlight the brand’s move from green to clear plastic with it’s products, Sprite, Fresca and Seagram.
The musical experiment created by Mark Ronson and Madlib “Recycled Records” take sounds from the recycling process and has been launched alongside a short film narrated by MC Lyte. The film is a documentary-style short explaining the recycling process. Fans will also be able to use the same sound library to re-mix their own tracks.
The world-famous award-winning producer and sampling expert, Mark Ronson said, “Sampling is an artform which is constantly regenerating. The tiniest sound, whether from an old record or from the world around us, can inspire an entire piece of music. I learnt from my heroes, DJ Premier and Q-Tip, who all made incredible albums from sampling, and it’s stayed an integral part of my work up until today.”
“The Coca-Cola Company is thrilled to have teamed up with Mark Ronson and Madlib to celebrate our portfolio’s transition from green to clear plastic. This sonic partnership is part of The Coca-Cola Company’s broader World Without Waste goals,” said Kurt Ritter, Vice President and General Manager, Sustainability, The Coca-Cola Company North America. “We’re excited about the switch because it increases the amount of high-quality, food-grade recycled plastic available in the marketplace and ultimately allows our brands to use more recycled plastic in their packaging.”
You can find out more about the experience here.