World Branding Forum

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The iconic beverage brand, Sprite, made progressive growth as the fastest-growing FMCG brand in 2022 based on household penetration. Sprite, a favourite variant of the...

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Branding Design Technology

token.com and 20something Launch Strategic Rebrand

Ashley Ooi

July 18, 2023

Crypto marketplace token.com has partnered with creative company 20something to reveal a new brand strategy and visual identity. token.com launched in 2017, and the crypto...

Read Time:1 Minute, 38 Second

Branding Featured General News

Samsung UK and Currys Team Up for Recycling Initiative

Maheen Fatima

July 18, 2023

Samsung UK has partnered with Currys to offer discounts for trading-in unwanted tech. With the new Cash for Trash scheme, consumers can get a £5 voucher for...

Read Time:1 Minute, 20 Second

Branding News Sport

Prada Becomes Official Partner of China’s Women’s National Football Team

Ashley Ooi

July 18, 2023

Prada, the long-standing Italian luxury fashion house, has announced that it will be an official partner of the China Women’s National Football Team. The luxurious...

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Branding Featured General News

Ralph Lauren Returns to New York Fashion Week After Four Years

Maheen Fatima

July 17, 2023July 17, 2023

The highly-anticipated New York Fashion Week signals the end of a four-year hiatus for American heritage brand Ralph Lauren. To say that Ralph Lauren's return to...

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Advertising Branding Campaigns News

Fiat Begins ‘Operation No Grey’ in Campaign Video

Ashley Ooi

July 17, 2023July 17, 2023

Italian automobile brand Fiat is saying goodbye to its grey cars in true Italian fashion, painting the town orange and bright. In its latest Operation...

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Featured General Marketing News

Under Armour Showcases First Women’s Football Boots

Maheen Fatima

July 17, 2023July 18, 2023

Integrating UA Flow Synchronicity, Under Armour takes a distinctive stance in designing women's football boots to combat her rhythm and speed. As the FIFA Women's World...

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Branding Campaigns News Press Release Public Relations

Open Launches New Campaign for Hard Rock Cafe, Featuring Lionel Messi as the Brand’s Chef

WBF

July 17, 2023

Yes, we're Open, the creative studio founded by Sebastián Marvin and Máximo Lorenzo, is thrilled to debut the new global integrated campaign for HRC, introducing...

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Branding Campaigns News

Greenpeace East Asia and DDB Hold ‘Seabed’ Exhibition

Ashley Ooi

July 14, 2023

Greenpeace, the independent campaigning organisation, has collaborated with DDB Hong Kong to unveil its latest exhibition – ‘Seabed’. The showcase, helmed by the East Asian...

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Branding Campaigns News Press Release Public Relations

Publicis Italy/LePub Signs Heineken® Campaign Celebrating Its 150th Anniversary

WBF

July 14, 2023

Publicis Italy/LePub signs the Heineken® campaign that celebrates its 150th anniversary through a collaboration between the world’s most international beer brand and the fashion house...

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Branding Marketing News Technology

7-Eleven Celebrates 96th Anniversary With Free Slurpees And More

Ashley Ooi

July 13, 2023

The global convenience store retailer, 7-Eleven, celebrated its 96th birthday recently with Slurpee Day celebrations and a limited-edition digital collectible. Toasting to the occasion, customers...

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General Marketing Technology

Dior’s Sneakers Unveil Digital Twins and NFT Integration

Maheen Fatima

July 13, 2023

Dior's sneakers unveil a cutting-edge digital twin by adding an NFC chip beneath the right shoe, elevating digital authenticity certification. The French luxury house Dior...