World Branding Forum

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Selena Gomez's Rare Beauty Blush is on pace to triple the brand's net gain in 2023 after its clanging net revenue of $70 million in the previous...

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Advertising Branding Campaigns Design Featured Marketing

Maynards Bassetts Continue to ‘Set The Juice Loose’ in OOH Campaign

Ashley Ooi

July 21, 2023

Mondelēz International’s confectionary brand Maynards Bassetts has launched a vibrant Out Of House (OOH) campaign throughout London, themed ‘Set The Juice Loose’. Working with VCCP...

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Branding Campaigns Featured Marketing Sport Videos

Arsenal and adidas Introduce 23/24 Away Kit in Latest Campaign

Ashley Ooi

July 21, 2023

Islington-based football club Arsenal has unveiled its 23/24 away kit with adidas, paying homage to the club’s roots in a powerful audio marketing campaign. Together,...

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Branding Featured General News

Biscuiteers Teams With Scurri to Dispatch Luxury Gifting Delivery Experience

Maheen Fatima

July 21, 2023

Biscuiteers has paired with Scurri to dispatch a luxury delivery service 365 days a year, enabling customisation through next-generation delivery software. Biscuiteers, the luxury hand-iced...

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Branding Featured General News

Krispy Kreme to Give 225,000 Doughnuts on England Match Days

Maheen Fatima

July 20, 2023

Want to know what will excite you more than the Lionesses' progress? Undoubtedly, it would be a chance to win free Krispy Kreme doughnuts. During England's match...

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Advertising Branding Campaigns Featured

The AA Launch Marketing Campaign “It’s Ok, I’m With The AA”

Ashley Ooi

July 20, 2023July 20, 2023

British driving service business The AA has launched its latest marketing campaign, “It’s Ok, I’m With The AA”. The advertisements were developed by the creative...

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Branding Marketing News Technology

Stay Calm as Calm Partners With Spotify

Ashley Ooi

July 20, 2023

Wellness is now just a podcast away, as leading meditation mobile app, Calm, has teamed up with global digital music streamer Spotify. The Calm and...

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Branding General Marketing News

Søstrene Grene to Launch 100 UK Stores in Expansion Plan

Maheen Fatima

July 20, 2023

Retail chain Søstrene Grene's ambitious expansion drive hopes to open 100 UK stores across the country before the end of 2023. Established in 2016, the...

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Branding Campaigns Featured General News

G2 Esports and Ralph Lauren Reveal New Capsule Collection

Maheen Fatima

July 19, 2023

The G2 Esports x Ralph Lauren joint venture has launched its new, top-notch capsule collection! The iconic luxury brand Ralph Lauren's collaboration with G2 Esports features a new...

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Branding Marketing News Sport

Barcode Announces Victor Wembanyama As Latest Brand Partner

Ashley Ooi

July 19, 2023

Plant-based fitness beverage, Barcode, has announced the latest face of its brand – basketball star Victor Wembanyama. This is the athlete’s first non-shoe endorsement deal,...

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Branding Design Featured News

Bruichladdich Debuts Sustainable Whisky Bottle and Brand Revamp

Ashley Ooi

July 19, 2023

Scottish distillery Bruichladdich has introduced its new sustainable whisky bottle design and brand revamp by creative agency Thirst. Introducing a contemporary design with sustainable materials,...