World Branding Forum

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The spot infuses a band of rebels dubbed ‘The Prius 4’ into The Longest Chase’s storyline whilst placing the Prius in a thrilling pursuit Toyota took to...

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Advertising Featured News Videos

Snickers Restores Wind in Fan Guy’s Sails with Levy

Joshua Hughes

February 8, 2016February 8, 2016

Snickers has released a continuation of the scene featuring Eugene Levy who plays the stage hand behind Marilyn Monroe's dress flap On the back of...

Read Time:1 Minute, 46 Second

Branding Campaigns Featured News Videos

Wendy’s Serves Uniqueness with Deliciously Different

Olivia Pearce

February 8, 2016February 8, 2016

The push is designed to showcase the exclusivity of the marque and its classics which begin with its Dave’s Single speciality hamburger Quick service chain,...

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Featured Marketing News Social Media Videos

Nordstrom Mirrors Spring’s Colours with See Anew

Thomas Ng

February 8, 2016February 8, 2016

The brand campaign opens with a highly visual creative execution incorporating floral prints, emerging mirrors, and smiling models Nordstrom has introduced a brand campaign to...

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Advertising Featured News

Carl’s Jr. Takes Signature Burgers Down Under

Joshua Hughes

February 5, 2016February 5, 2016

The chain’s Bateau Bay launch signals the brand’s official entry into Australia and marks the arrival of more stores in New South Wales Carl’s Jr....

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Branding Campaigns Featured News

Bridgestone and the NFL Renew Sponsorship Deal

Olivia Pearce

February 5, 2016February 5, 2016

The deal extends an eight-year relationship as well as advances the Bridgestone Performance Moments campaign platform Bridgestone and the National Football League have entered into...

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Branding Featured News

Westin Heads to Nashville for Urban Jungle View

Deborah Joy Peter

February 5, 2016February 5, 2016

Ideal for business and leisure travellers, the property is situated in the centre of the city’s entertainment and music scene Westin is set to open...

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Featured Marketing News

Wayfair Brings Comfort Home with New Releases

Anisha Kapoor

February 5, 2016February 5, 2016

The brand’s eclectic palette offers customers the chance to explore cohesive repertoires which include more than seven million items Digital décor destination, Wayfair, has introduced...

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Pantene Debuts Dad-Dos with Strong is Beautiful

Joshua Hughes

February 4, 2016February 4, 2016

The push in rooted in research indicating that quality time spent with fathers helps raise daughters who are more self-reliant and confident Pantene is leveraging...

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Branding Campaigns Featured News Videos

PayPal Talks New Money at Super Bowl 50

Deborah Joy Peter

February 4, 2016February 4, 2016

Its Big Game global push covers TV, outdoor, digital, social media, public relations and experiential activations and runs throughout 2016 PayPal has unveiled a major...

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Branding Featured News

Columbia Hits the Ground Running with Montrail

Olivia Pearce

February 4, 2016February 4, 2016

From spring 2017, the apparel, footwear, and accessories in its trail running segment will be badged Columbia Montrail Columbia Sportswear Company has introduced a realignment...

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Campaigns Featured News Social Media

Godiva Displays Affection for Valentine’s with Longoria

Thomas Ng

February 4, 2016February 4, 2016

Adding a personal touch, the Telenovela actress and Executive Producer will surprise people she loves with her own version of PDGs Godiva has launched a...