Snickers Restores Wind in Fan Guy’s Sails with Levy

Snickers has released a continuation of the scene featuring Eugene Levy who plays the stage hand behind Marilyn Monroe’s dress flap

On the back of its Super Bowl debut of its You’re Not You When You’re Hungry commercial, Snickers has released a continuation of the scene featuring Eugene Levy, who plays the role of a stage hand tasked with making Marilyn Monroe’s dress flap in the wind from the 1955 film, The Seven Year Itch.

“Our Super Bowl ad serves as the kick-off to Snickers’ 2016 marketing campaign. We had a lot of fun reprising one of the most iconic moments on the silver screen. We thought it would be fun for fans to see what might have happened after our The Seven Year Itch shoot wrapped,” said Allison Miazga-Bedrick, Brand Director of Snickers.

The additional content available via YouTube gives audiences a glimpse of what might have happened after one of Hollywood’s most iconic moments wrapped for the day. A 15-second version of the content created by BBDO New York, it aired during the The Late Show with Stephen Colbert Super Bowl special Sunday.

“You wouldn’t have Hollywood history without the fan guy. It was an honour to portray one of Tinsel Town’s forgotten heroes. Marilyn Monroe might’ve been looking down at him, but every guy in America was looking up to that stage hand,” said Levy.