World Branding Forum

Read Time:1 Minute, 33 Second

The Holiday After the Holiday push acknowledges the stress of holiday travel and reinforces the way the brand delivers better vacation days Westin Hotels & Resorts,...

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Branding Design News

Coca-Cola Takes Another Fashionable Sip with Wildfox

Olivia Pearce

November 25, 2015November 25, 2015

The Wildfox Hearts Coca-Cola collection is now available at Wildfox stores, Bloomingdale’s, Dash, Revolve, Nordstrom, and American Rag Coca-Cola recently launched a new clothing collection...

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News Technology

mInteraction Appoints Digital Director for Thailand

Deborah Joy Peter

November 25, 2015November 25, 2015

She will offer digital communications solutions to clients under Mindshare namely Yum! Restaurant, AP, Amway, PTTEP, and UIP GroupM Thailand’s digital arm, mInteraction, has named Jitirath...

Read Time:1 Minute, 44 Second

News Public Relations

Weber Shandwick Sets Up PR Shop in Brasilia

Anisha Kapoor

November 25, 2015November 25, 2015

The location serves as a political epicentre to help companies engage with key decision-makers as well as government and regulatory bodies Weber Shandwick has launched...

Read Time:1 Minute, 40 Second

Advertising Campaigns Featured News Videos

Sears Comes Out on Top with Everything Under the Tree

Deborah Joy Peter

November 24, 2015September 26, 2023

The advertising push entails an integrated effort across television, radio, online, print, and on-the-ground activation A fan of the festive season, Sears Canada has launched...

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Branding Campaigns Featured News Videos

Torch Apparel Shines Light on Flux Premiere

Joshua Hughes

November 24, 2015November 24, 2015

The new release saw its debut via the crowd fund platform, Indiegogo, and is now being supported with a campaign surrounding its launch American road...

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Branding Campaigns Design Featured News Social Media

CyberLink Serves Good Taste with Photography Campaign

Olivia Pearce

November 24, 2015November 24, 2015

The campaign comprises a contest and the release of a collection of food photography tips and tricks from Instagram icon, Alexa Mehraban Consumer multimedia software company,...

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Branding Industry News

JWT Amps Up Digital with Cleartag Acquisition

Thomas Ng

November 24, 2015November 24, 2015

In the Middle East alone, WPP generates revenues of around $400 million (or £265 million) and employs over 3,000 people WPP-owned global marketing communications agency,...

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Branding Campaigns Design Featured News

Porsche Canada Kick Starts E-Performance Push

Olivia Pearce

November 23, 2015November 23, 2015

The campaign is set to travel nationwide to communicate the manufacturer's pledge to offer performance-oriented products Porsche Cars Canada has launched an E-Performance campaign set...

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Advertising Featured News Technology Videos

Publicitas Rolls Out Video and Mobile Formats

Joshua Hughes

November 23, 2015March 22, 2016

With 125 years in the business, the firm will use the launch to continue empowering clients to remain at the forefront of advertising technology International...

Read Time:1 Minute, 21 Second

Marketing News Public Relations

DDB Worldwide Toasts to Grupo ABC’s Acquisition

Anisha Kapoor

November 23, 2015November 23, 2015

The client's agencies consists of brand advertising firms specialised in the offering of in public relations, CRM, digital, promotion, and events DDB Worldwide, a division of...

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Advertising Industry News

McCann Named Beko’s Lead Agency Partner

Deborah Joy Peter

November 23, 2015November 23, 2015

The factors leading to the win include the firm’s extensive experience in handling international accounts, strategic approach, and best creative solutions McCann Worldgroup has been...