The new release saw its debut via the crowd fund platform, Indiegogo, and is now being supported with a campaign surrounding its launch
American road safety product retailer, Torch Apparel, has launched Flux, a 29-litre waterproof backpack featuring the largest stitched-in rear light panel at 11” x 4” – a product mainly targeting cyclists and motorcyclists. The new release saw its debut via the crowd fund platform, Indiegogo.
The goal of the campaign is to drive awareness surrounding the aforementioned item, while the added funds set at $45,000 will be used to develop the concept of active and stylish street safety gear. Meanwhile, the brand is currently working on a line of outerwear with the same-patented technology as Flux.
“Small centrally mounted lights aren’t visible to vehicle handlers and most people just don’t wear florescent vests. The solution is styling large active safety lights on the rider, not the bike,” said Nathan Wills, Lead Designer, CEO, and Founder of Torch Apparel.
He started the company after having been struck by a car on three different occasions—the last while riding home from work after leaving his Los Angeles based office. With a personal mission to create a safer solution, Wills began launched his first product, Torch’s iconic T1 Helmet equipped with integrated lights, via Kickstarter.
On the back of two successful campaigns and selling out twice in 2014, he has since partnered with crowd fund incubator, Blak Box Group, to manage the initiatives as Torch Apparel continues to grow. The campaign is set to run from now until 19 December 2015
