DDB Worldwide Toasts to Grupo ABC’s Acquisition

The client’s agencies consists of brand advertising firms specialised in the offering of in public relations, CRM, digital, promotion, and events

DDB Worldwide, a division of Omnicom Group, has acquired Grupo ABC, Brazil’s largest independent advertising and marketing communications group. The latter’s group of agencies consists of best-in-class brand advertising firms and specialised offerings in public relations, CRM, digital, promotion, and events.

Meanwhile, the brand owns a diverse network which includes DM9 (Sao Paulo), in minority partnership with DDB; Africa and Loducca—rated amongst the strongest creative agencies globally; CDN, a top public relations firm; Sunset, a specialised digital agency; and Newstyle, a promotion and point of sale company in the country.

“Grupo ABC is widely acknowledged as an outstanding company with impressive creative work and expertise in a broad range of disciplines. Over the years, it has been a great partner of Omnicom and its depth of talent will strengthen our business capabilities not only in Brazil but worldwide,” said John Wren, President and CEO of Omnicom Group.

Brazilian advertising leaders, Nizan Guanaes and Guga Valente, who will continue in their leadership roles, founded Grupo ABC in 2002. The takeover solidifies a long-standing historical relationship between both holding companies in the region extending as far back as 1997.

“Omnicom has the most creative and awarded agencies—that is something that really matters to me and all of us at ABC. Together we will be better prepared to serve our clients with all of the innovation and digital capabilities that modern business are demanding nowadays,” continues Nizan Guanaes, Partner and Co-founder of Grupo ABC.