The campaign comprises a contest and the release of a collection of food photography tips and tricks from Instagram icon, Alexa Mehraban
Consumer multimedia software company, CyberLink, has launched a holiday food photography competition and campaign titled Foodies & Photographs. The campaign is composed of a contest and the release of a collection of food photography tips and tricks from Instagram photographer, Alexa Mehraban of @EatingNYC.
An exercise aimed at challenging photography enthusiasts to capture and perfect their most impressive food images using CyberLink’s PhotoDirector PC software or the PhotoDirector mobile app, the contest will run throughout holiday season, from 24 November 2015 to 4 January 2016.
On Instagram, the hashtag #food has more than 150 million posts followed closely by #foodporn with more than 70 million posts. Prizes include a Polaroid Cube, CyberLink’s Director Suite 4, and more. To participate, contestants are expected to follow a series of needful steps.
One must download a free trial of PhotoDirector’s desktop software or PhotoDirector mobile app before snapping the desired image. Next, a PhotoDirector 7 watermark or mobile contest frame must be applied to the said photo. Finally, submissions are to be entered via Facebook, Twitter, and Instagram using the hashtag #CyberLinkFoodies.
“In recent years we’ve seen a dramatic increase in the popularity of food photography, and during the holiday season the sharing of food often becomes a major focus at gatherings held by friends and family,” said Dr. Jau Huang, Chairman and CEO of CyberLink.