Social Media Archives | World Branding Forum

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The campaign’s main aim is to tap into the emotions of consumers by answering the all-important question: Why Do We Vacation? Atlantis Paradise Island, a...

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Advertising Featured News Social Media

CSN Meets Frisco Fandom with Authentic Fanuary

Deborah Joy Peter

December 31, 2015December 31, 2015

The campaign’s first two spots premiere on 1 January 2016, with additional executions to be released throughout 2016 CSN Bay Area and CSN California, under...

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Featured Marketing News Social Media Technology

Goodyear Launches 2016 with Social Media Campaign

Thomas Ng

December 28, 2015December 28, 2015

The tyre giant is using a limited-time promotion to start 2016 off as a ‘good year’ for its consumers in the United States Goodyear has launched...

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Branding Featured News Social Media Videos

Rimmel Begins Hunt for London Look with Rita Ora

Olivia Pearce

December 21, 2015December 21, 2015

Successful contestants will serve as online advocates responsible for expanding the brand’s footprint of the ‘London Look’ worldwide Coty-owned cosmetic behemoth, Rimmel London, has rolled...

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Branding Campaigns Featured News Social Media

Britain Launches Home of Amazing Moments in America

Olivia Pearce

December 18, 2015December 18, 2015

The effort kicks off in January 2016 across New York and Los Angeles with a digital and print campaign leading the push Run by the...

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Design Featured News Social Media Technology

Yahoo Messenger Relaunches with Enhanced Capabilities

Joshua Hughes

December 3, 2015December 3, 2015

Built on a modern platform, the app makes sharing, unsending, and liking messages, photos, and animated GIFs hassle-free and quick Yahoo! has launched a new...

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Empire Goes Shopping with Digital Commerce Move

Thomas Ng

November 26, 2015November 26, 2015

The effort marks a cross from on-screen to real-life to offer consumers apparel, accessories, and jewellery inspired by the show Twentieth Century Fox Consumer Products...

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Branding Campaigns Design Featured News Social Media

CyberLink Serves Good Taste with Photography Campaign

Olivia Pearce

November 24, 2015November 24, 2015

The campaign comprises a contest and the release of a collection of food photography tips and tricks from Instagram icon, Alexa Mehraban Consumer multimedia software company,...

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Eminem Puts Game Face On with Shady Wars

Thomas Ng

November 18, 2015November 18, 2015

According to Gamezbo, Shady Wars by Shady Records unites music, image, and character in a manner that fits the rapper's brand Eminem and Shady Records have partnered with...

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Marketing News Social Media

Fifty & Five and Worldmedia Collaborate to Tweak Interactive

Thomas Ng

November 16, 2015November 16, 2015

The pair has entered into a partnership to integrate their specialised services as well as strengthen the core capabilities of both brands Global social media...

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Branding Campaigns Featured News Social Media

Michelin Drives the Holidays with Online Push

Deborah Joy Peter

November 12, 2015November 12, 2015

#KeepThanksMoving is aimed at encouraging the season’s revellers to share their appreciation for commercial drivers via social media Michelin North America has rolled out a holiday...

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Marketing News Social Media

GroupM Dials Beyond Mobile with Yonder Takeover

Anisha Kapoor

November 11, 2015November 11, 2015

The acquisition continues GroupM's growth focus in new markets and emphasis on developing solutions for clients on digital platforms GroupM has added South Africa's specialised mobile marketing...