Aptly themed the #ReadCalvinAndHobbes Campaign, the unique digital push celebrates three decades of ‘America’s Most Profound Comic Strip’

Andrews McMeel Universal has rolled out a unique digital push aptly named the #ReadCalvinAndHobbes Campaign to celebrate three decades of ‘America’s Most Profound Comic Strip’—a title afforded the brand by The Wall Street Journal.

In line with the initiative, fans are being driven to post pictures of themselves, their family, and friends reading the comic strip via social media using the aforementioned hashtag. From 2-17 November 2015, enthusiasts are encouraged to take to Facebook, Twitter, and Instagram to share their Calvin and Hobbes moments.

Each submission will be entered to win prize pack which includes archival-quality prints of the first and last Calvin and Hobbes stripsExploring Calvin and Hobbes, and more. The full details can be found here. One of the most popular in its category, the strip debuted in the newspapers on 18 November 1985.

It all started when Calvin lured Hobbes into his tiger trap with a tuna fish sandwich. The devious duo quickly captured the world’s collective imagination. For thirty year, the timeless classic comic has been enjoyed by generations of fans as the transcendent humour and charm of the pair endures.

Often referred to as a comic genius, Bill Watterson retired Calvin and Hobbes on 31 December 1995.  The comic strip can be read online and through book collections, including The Complete Calvin and Hobbes and Exploring Calvin and Hobbes, which features an in-depth, exclusive interview with Watterson.

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