YouTube Archives | World Branding Forum

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Smart Stretch 360 by Yahoo! Japan is the first attempt anywhere at a smartphone video which utilises YouTube’s 360-degree video feature. In conjunction with its highly...

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Branding Featured News Social Media

Studio71 Partners Dwayne Johnson for YouTube Deal

Olivia Pearce

May 11, 2016May 11, 2016

Titled Seven Bucks Digital Studios, the YouTube Channel launching in the summer is a tie-up between Studio71 and Dwayne Johnson. Multi-platform entertainment company, Studio71, formerly...

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Advertising Featured News Technology Videos

Google Unveils Aardman-Created Christmas Caper

Deborah Joy Peter

December 22, 2015December 22, 2015

Titled Special Delivery, the mobile-friendly execution is viewable via YouTube and is the latest to join the internet giant’s Spotlight Series Adding to its Spotlight...

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Branding Campaigns Featured News Videos

Vision Direct Sets Sights on Season with Holiday Push

Olivia Pearce

December 2, 2015December 2, 2015

Developed by Bespoke Film and Communications, Vision Direct has released its first Christmas campaign now available for viewing Vision Direct has launched its first ever...

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Advertising Campaigns Featured News Videos

Tirendo Pulls Out All the Stops for Global Push with Vettel

Deborah Joy Peter

November 4, 2015November 5, 2015

Featuring its brand ambassador, the message behind the campaign is: with the right tyres, there is no such thing as the wrong direction Online tyre...

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Branding Featured News Social Media Technology

Yankee Candle Rekindles Flame with New Online Tool

Thomas Ng

October 6, 2015October 6, 2015

The feature supports the brand's direction to more actively engage with its consumers across the digital sphere Global premium scented candle manufacturer, The Yankee Candle...

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Branding Featured News Social Media Videos

Hershey’s Kisses Parachutes to Cloud Nine with SoulPancakes

Thomas Ng

September 29, 2015September 29, 2015

The chocolate-maker’s tie-up with the new media and production outfit features a branding exercise using kindness to deliver the message behind each marque In an effort...

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Branding Featured News Videos

Seiko Flashes First GPS Solar Watch Series with Web Movie

Olivia Pearce

September 18, 2015September 18, 2015

The watchmaker unveils new range targeting global travellers with a pre-launch web movie that clocks 400,000 views in under three weeks In conjunction with the...

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Branding Featured News

Xerox’s New Brand Strategy Focuses on Helping Businesses & Governments Achieve Better Result

Olivia Pearce

August 28, 2015August 28, 2015

Work has changed; it’s frenetic, process-laden and regulation-heavy. But improving the work itself is within reach. Xerox has launched a brand strategy that declares, “Work...

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Campaigns Featured News Videos

Wrangler Jeans Brings Together 20 Years of Comfort for Autumn 2015 Ad Campaign

Olivia Pearce

August 20, 2015August 20, 2015

As retailers brace for the back-to-school rush, Wrangler Jeans and its endorsees this week launched a refreshed national advertising campaign for Wrangler Advanced Comfort jeans,...

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Campaigns Featured News Videos

Norm Macdonald “Assumes The Suit” As The Real Colonel Sanders in New KFC Campaign

Olivia Pearce

August 17, 2015August 17, 2015

On the heels of the widely lauded May ad campaign, Kentucky Fried Chicken continues to weave Colonel Sanders into the fabric of American pop culture...