As retailers brace for the back-to-school rush, Wrangler Jeans and its endorsees this week launched a refreshed national advertising campaign for Wrangler Advanced Comfort jeans, a product innovation that promises to make men across the nation more comfortable than ever before.
The iconic American denim brand is celebrating over 20 years of dedication from its current endorsees: Dale Earnhardt Jr., Brett Favre and Drew Brees, all loyal brand advocates since 2004, 2007 and 2013, respectively. For the first time ever, these stars will appear in the same seasonal campaign for any one product line, outperforming all previous campaigns tested among consumers.
With Earnhardt Jr.’s racing resurgence and recent engagement, Favre’s induction into the Packers Hall of Fame and commitment to the Favre for Hope foundation with wife Deanna, and Brees’ continued status as an elite NFL quarterback, philanthropist and family man, these ambassadors represent the principles and values that make Wrangler one of the greatest authentic and iconic American brands.
“The message of comfort, quality and durability, backed by tried and true products and endorsees, is what continues to make Wrangler the iconic brand it is today,” said Craig Errington, vice president of marketing for Wrangler Jeans. “By putting the consumer at the centre of everything we do, we are producing product innovations that we know meet a real need; and our marketing initiatives are working as we continue to see strong consumer interest.”
This year, Wrangler has seen strong first half revenue performance with a renewed momentum in Jeanswear driven by the success of product innovations such as Wrangler Advanced Comfort jeans, as well as the brand’s ability to maintain loyal customers through the age of ephemeral trends and disposable fashion.
The Autumn 2015 advertising campaign can be viewed on the Wrangler Jeans YouTube channel.