MetLife Hong Kong’s New Brand Campaign Encourages People To Light Up Their Dreams

MetLife Hong Kong campaign

MetLife Hong Kong has launched a new “Light Up Your Dreams with MetLife Hong Kong” brand campaign, which aims to inject Hong Kong people with positivity and confidence to achieve their dreams.

The new integrated campaign follows the widely popular “My Dad’s Story” and the “MetLife Hong Kong’s Dream for My Child” campaigns, both of which recognise the sacrifices that parents make for their children’s future.

The highly successful “My Dad’s Story” made its appearance on YouTube in January this year, and quickly went viral. To date, it has over 10.6 million views and has over 54,000 likes.

“Light Up Your Dreams with MetLife Hong Kong” is a highly interactive integrated advertising campaign that inspires Hong Kong people to pursue their dreams with the confidence and financial security from the protection offered by MetLife Hong Kong. The campaign features a traditional Chinese lantern which is appealing and symbolises the unique pursuits and dreams we all have. MetLife Hong Kong, as a wholly-owned subsidiary of the No.1 U.S. life insurer, MetLife, Inc., helps consumers achieve their goals through innovative products, value-added services and financial advice.

“The brand campaign reflects our ongoing pledge and commitment to placing customers first and keeping them at the very centre of everything we do. Everyone has unique pursuits and dreams. Sometimes, we are just one step away and need a little lift to make them happen. MetLife Hong Kong deeply understands the aspirations and needs of Hong Kong consumers and we encourage them to dream big and achieve their dreams with MetLife Hong Kong’s support,” said Sunshine Farzan, Vice President, Head of Marketing and Communications of MetLife Hong Kong.

Participants can upload their dream to the campaign’s microsite and share the post on Facebook to get a chance to win a grand prize of a MetLife Hong Kong’s savings plan worth up to RMB50,000, as well as other prizes and services to help make their dreams a reality.