Mattel Archives | World Branding Forum

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Hot on the hot pink heels of box-office success Barbie, Mattel plans to open a Mattel theme park in Arizona. The Mattel Adventure Park will...

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Entertainment News

Barbie Role Model Series honours UK Scientist

Kanta Devi

March 10, 2023March 13, 2023

Mattel has released a Barbie Role Model series honouring seven leading women worldwide. UK space scientist Dr Maggie Aderin-Pocock is one of them. These women...

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Campaigns Featured News

Mercedes-Benz USA and Mattel tackle gender stereotypes in No Limits campaign

Nathaniel Mark

November 12, 2019

Mercedes-Benz and Mattel empower next generation of female leaders through STEM-focused initiative “That’s for boys, not for girls” – a social stigma Mercedes-Benz USA (MBUSA)...

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News

Mattel launch The Creatable World

Anisha Kapoor

September 26, 2019

Mattel have launched The Creatable World, a new gender inclusive doll to challenge gender norms. The creator of the Barbie which launched 60 years ago...

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Barbie Inspires Young Girls with Be Anything Tour

Thomas Ng

March 8, 2019March 8, 2019

The Barbie Be Anything Tour will honour female role models across the United States, including American country music star, Kelsea Ballerini. For its 60th anniversary,...

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Campaigns Featured News Videos

Barbie Combats Bias via Dream Gap Project

Deborah Joy Peter

October 10, 2018October 10, 2018

Barbie has signed on with three research partners to fight gender bias through its multi-year global initiative called the Dream Gap Project. Barbie has created...

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Branding Featured News

Hot Wheels Celebrates Its 50th Anniversary Since Its First Die Cast

Olivia Pearce

May 18, 2018

Anniversary marked by Hot Wheels with yearlong lineup of live experiences, new digital content, products, partnerships and commemorative items Today, Hot Wheels, a global toy-selling...

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Campaigns Featured News

Hot Wheels Unveils “Challenge Accepted” Brand Campaign

Joshua Hughes

September 11, 2017

New Marketing Efforts Embrace Growth Mindset to Communicate Fundamental Benefits of Hot Wheels Play Directly to Parents Mattel, a global learning, development and play company,...

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Advertising Campaigns Featured News

Mattel and BBDO Launch Dads Who Play Barbie

Joshua Hughes

January 25, 2017January 31, 2017

Short Film Highlights How a Father’s Involvement in Imaginary Play Contributes to Developments in Real Life Mattel collaborated with BBDO to launch a new articulation...

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Branding Design Featured News

Silvergate and Fisher-Price Extend Octonauts Deal

Olivia Pearce

February 15, 2016February 15, 2016

The toy company now holds global rights to develop pre-school playsets, vehicles, figures, plush, and electronic learning aids Silvergate Media, the international television production and...

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Branding Design Featured News

Barbie Dolls Up with Fresh Looks and Variety

Olivia Pearce

January 28, 2016January 28, 2016

The fresh releases are accompanied by an eclectic array of skin tones, hairstyles, and outfits for diversity and to drive the imagination Barbie has expanded...